Community Management Specialist

Community Management Specialist

Entry-Level to Junior Position

ABOUT US

321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart — and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work. We believe great work starts with great people, and we're looking for one more to join the team.

ABOUT THE ROLE

As a Community Management Specialist at 321, you will be the voice of our clients across social media platforms, building meaningful connections with audiences through authentic engagement, responsive community management, and strategic creator partnerships. This entry-level to junior position focuses on the daily management of social media communities, influencer outreach and relationship building, and fostering brand loyalty through thoughtful, timely interactions.

You'll monitor social media channels across multiple client accounts, respond to comments and messages, engage with followers, manage online reputation, and identify opportunities to amplify user-generated content and brand advocacy. You'll also support influencer marketing initiatives by researching creators, facilitating outreach, managing partnerships, and coordinating content collaborations.

This role sits at the intersection of customer service, brand building, relationship management, and content creation. You'll bring strong communication skills, genuine empathy, social media savvy, and the ability to represent diverse brand voices authentically. As part of an AI-first organization, you'll leverage intelligent tools to scale community engagement, streamline influencer discovery, and deliver exceptional brand experiences across all touchpoints.

This is an ideal role for someone passionate about social media, skilled at building relationships, and eager to learn the fundamentals of community management and influencer marketing while contributing to client success from day one.

WHAT YOU'LL DO

Daily Community Management & Engagement

Monitor social media channels daily across multiple client accounts (Facebook, Instagram, LinkedIn, TikTok, YouTube, X) for comments, mentions, messages, and engagement opportunities

Respond promptly and authentically to audience comments, questions, and direct messages on behalf of clients, maintaining brand voice and tone

Engage proactively with followers by liking, commenting on, and sharing relevant user-generated content that aligns with brand values

Foster positive community sentiment by building genuine connections with audience members and creating a welcoming brand presence

Manage community interactions according to client-specific guidelines, escalation protocols, and brand voice documents

Track response times and maintain high standards for timely, helpful, and on-brand community engagement

Identify and flag urgent or sensitive comments requiring immediate attention or escalation to Client Success teams

Communicate with followers in a manner that builds brand loyalty, encourages repeat engagement, and creates positive brand associations

Online Reputation & Sentiment Monitoring

Monitor brand mentions, tags, and conversations across social platforms and the broader internet to track sentiment and identify engagement opportunities

Track and respond to online reviews on Facebook, Google, Yelp, and other review platforms in coordination with client preferences

Produce weekly sentiment reports outlining social media and review sentiment with week-over-week and month-over-month tracking and comparisons

Identify patterns in audience feedback, questions, and concerns to inform content strategy and client communications

Alert clients and internal teams to potential reputation issues, negative sentiment trends, or crisis situations requiring immediate response

Celebrate positive feedback and user testimonials by amplifying them across social channels (with appropriate permissions)

Monitor competitor social media activity and community engagement approaches to identify opportunities and best practices

User-Generated Content & Brand Advocacy

Identify high-quality user-generated content (photos, videos, testimonials, reviews) that can be amplified across client social channels

Request permissions and coordinate proper attribution when featuring customer content

Engage with brand advocates, loyal customers, and frequent engagers to nurture ongoing relationships and encourage continued advocacy

Identify opportunities for customers to participate in campaigns, contests, testimonials, or case study features

Track and organize user-generated content in shared asset libraries for potential repurposing

Support the development of community-building initiatives including contests, challenges, Q&A sessions, and interactive content

Influencer & Creator Research and Outreach

Research and identify relevant influencers, content creators, brand ambassadors, and micro-influencers aligned with client brand values and target audiences

Build databases of potential creator partners organized by niche, audience size, engagement rate, platform, and content style

Analyze creator profiles to assess authenticity, audience demographics, content quality, and brand fit

Monitor trending creators and emerging voices within client industries and target markets

Conduct initial outreach to creators via email, direct messages, or creator platforms to gauge interest in partnerships

Maintain organized tracking systems for outreach status, responses, and partnership opportunities

Leverage AI-powered tools for creator discovery, audience analysis, and outreach efficiency

Influencer Partnership Facilitation & Coordination

Serve as the day-to-day point of contact for influencer and creator partnerships once established

Coordinate content briefs, campaign timelines, deliverable requirements, and brand guidelines with creators

Track influencer content calendars, posting schedules, and deliverable deadlines

Review creator content drafts for brand alignment, messaging accuracy, and disclosure compliance (FTC guidelines)

Facilitate approval processes between creators and client stakeholders

Monitor influencer-posted content for performance, engagement, and audience sentiment

Compile influencer content and performance metrics for inclusion in client reporting

Nurture ongoing creator relationships through regular check-ins, feedback, and communication

Content Support & Collaboration

Assist Social Media Manager with content calendar planning by flagging trending topics, cultural moments, and engagement opportunities

Contribute ideas for community-focused content including Q&As, polls, user spotlights, and interactive posts

Monitor social media trends, viral content formats, and platform features to identify opportunities for client participation

Capture screenshots, metrics, and examples of high-performing content for inspiration and benchmarking

Support content production by organizing assets, tracking approvals, and coordinating posting schedules

Test new platform features and engagement tools to provide recommendations for client strategies

Administrative Support & Documentation

Maintain detailed documentation of community management protocols, response templates, and brand voice guidelines for each client

Track community metrics including response times, engagement rates, sentiment trends, and resolution outcomes

Organize and maintain influencer databases, outreach tracking sheets, and partnership documentation

Update community management tools, social listening platforms, and scheduling software with client-specific configurations

Participate in team meetings, training sessions, and client calls as needed to stay aligned on strategy and priorities

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