Content Creator

At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if you’re ready to do the best work of your career while having fun, then read on.

• We are always looking for high-energy, ambitious, and genuine people to join Rethink.
• Rethinkers are people who are interested and interesting, relentless, responsible, and respectful. They're the kind of people you would want to hang out with and be inspired by.

Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better.

The Content Creator is responsible for hands-on creation, production, and editing of platform-native video and visual assets for Rethink Clients. They will turn fast-moving events and cultural moments into polished, high-standard content that captures attention on social.

The Opportunity

Imagine & Manifest Fresh Ideas on Social Channels

Brainstorm, concept, and manifest fresh creative ideas tailored specifically for social channels to drive conversation and elevate brands.

Concept, shoot, and edit original, platform-native vertical videos and visual assets (Reels, TikTok, Shorts).

Challenge conventional formats to push social creative boundaries.

Capture event content across brand partnerships

Curious Rethinker & Passionate Maker

Bring a seeking mind and intellectual curiosity to every ask, digging into audience behaviors, native platform mechanics, and fast-moving social visual trends.

Demonstrate a relentless dissatisfaction with the status quo by continually pushing concepts past the first obvious answer.

Apply Rethink's CRAFTS framework to maintain exceptional aesthetic and production standards across all video and static social assets.

Manage post-production workflows, camera equipment, motion graphics, and audio editing independently.

Foster Strong Collaboration

Partner closely with Creative Directors, Social Strategists, and Community Managers, to turn real-time ideas into published social content.

Participate openly in creative reviews, absorbing feedback with optimism and translating it into stronger work.

What you’ll bring:

4-6 years of content production, shooting, and editing experience.

Strong portfolio demonstrating platform-first social content and mobile vertical video expertise.

Practical technical expertise with filming, audio, editing and upload.

Proficiency in Adobe Suite and Capcut.

The Benefits

Competitive compensation and benefits, including added mental health benefits

Variety of employee perks

Great work culture

No client meeting Mondays

Hybrid work environment

Access to Rethink’s national DE&I committee and working groups

Growth and training opportunities

• Location: 720 King St. Toronto
• Salary: $80K-$95K per year, pending experience skills, scope of responsibility, internal equity, and business needs.

We truly appreciate everyone’s interest but only those selected for an interview will be contacted.

Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.