Content Creator, Nordstrom Rack (Hybrid - NYC)

Job Description

The Content Creator role, focused on Nordstrom Rack channels, delivers social-first content end-to-end—concepting, shooting, and editing native content across Reels, Carousels, TikToks, Threads Text-only formats, YouTube Shorts, and Pinterest pins. This role partners with the Senior Content Producer on all Tier 3 always-on output and supports Tier 1 and Tier 2 campaign production, when applicable. Success requires creative vision and ideation skills, native social editing craft, on-camera direction, and the ability to move fast across formats and platforms while staying true to the Nordstrom Rack brand voice(s). To be successful in this role, a deep understanding of fashion and off-price content, successful channel strategy, and creative storytelling is essential. The priority of this role is to make a lot of great content and have a lot of fun doing it.

Role Objective:

Expand our customer understanding and reach through content

Create meaningful customer connections by driving maximum engagement across channels

Optimize a customer-led, full-funnel marketing mix, fueling various different parts of the marketing funnel

Develop an operational excellence-based culture, ensuring consistent and timely delivery of best-in-class work

A day in the life...

Produce, shoot, and edit native Rack content across static images, short-form videos, and text-only formats — mid-fi in nature, but with a high level of craft

Translate real-time trends into a real POV on Nordstrom Rack channels. We don’t hop on every trend, and are intentional in the when, why, and how we show up

Capture in-store content with iPhone and mirrorless rigs, edit on-device and in-app with the capacity for same-day publishing

Direct on-camera talent (including influencers and internal creators) on set, on the street, and on the fly

Maintain Rack's editorial voice across formats and platforms, delivering copy and supers for content that conveys our personality

Drive adoption of generative AI tooling for content production, ideation, and variant generation

Contribute to the Rack editorial point of view and feed insights back to the Rack Social Strategist as content is ideated and published

Move at the speed of culture — operating against trend cycles, drops, and store moments

Operate cross-functionally to manage product priorities, messaging, promotions, and business needs within content

You own this if you have...

Bachelor's degree in marketing, communications, film, design, or related field — or equivalent demonstrated experience

5–7 years delivering social-first content end-to-end at a brand, publisher, or agency

Adobe Creative Suite fluency: Premiere Pro, Photoshop, Lightroom, After Effects

Native social editing on CapCut and Edits

iPhone and mirrorless shooting in-store; lighting and audio capture in dynamic environments

On-camera direction and casting craft

Figma, Photoshop and Canva for static layouts

On-the-fly capture and edit-on-device craft

Sprout or native schedulers

Working knowledge of generative AI tools (Firefly, Runway, ElevenLabs)

Demonstrated competencies: Decision Quality, Manages Complexity, Action Oriented, Cultivates Innovation, Collaborates, Customer Focus, and Communicates Effectively

#LI-Hybrid

Pay Range Details

• The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations.
• Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$102,000.00 - $165,000.00 Annual

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• •Medical/Vision, Dental, Retirement and Paid Time Away
• •Life Insurance and Disability
• •Merchandise Discount and EAP Resources

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.

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