Content Marketing Manager

Safeguard Global is seeking a highly organized, execution-focused, and AI-forward Content Manager to lead content planning, writing, production, and delivery across our global marketing organization.

Reporting to the Director of Demand Generation , this individual will own the content calendar and drive the execution of a high-volume content strategy that supports demand generation, brand awareness, sales enablement, and pipeline growth . This is a hands-on leadership role that requires balancing strategic planning with rapid execution across a wide range of content formats, including blogs, webinars, social media posts, white papers, email campaigns, sales collateral, competitive intelligence sheets, and more.

The Content Manager will lead and develop a team of three content professionals , ensuring the team operates efficiently, meets aggressive deadlines, and consistently delivers high-quality, impactful content. The ideal candidate brings experience in the HR industry, proven people management capabilities, exceptional project management skills, and a forward-thinking approach to leveraging AI to accelerate content production and improve team productivity.

This role is built for a content leader who thrives on volume, speed, quality, and measurable impact.

Key Responsibilities

Content Strategy, Planning & Execution

• •Own and manage the integrated content calendar , aligning priorities, timelines, and deliverables with demand generation campaigns, product marketing initiatives, sales priorities, and broader business objectives.
• •Drive the end-to-end execution of a high-volume content production engine across multiple channels, formats, audiences, and stages of the buyer journey.
• •Oversee the development and delivery of blogs, social media content, thought leadership, white papers, webinars, email campaigns, sales collateral, competitive battlecards, case studies, and other marketing assets.
• •Translate campaign briefs, business priorities, product messaging, and market insights into clear content plans and actionable deliverables.
• •Establish repeatable workflows, production processes, and editorial standards that enable the team to scale content output without sacrificing quality.
• •Balance competing requests and shifting priorities while maintaining visibility into production status, dependencies, and delivery timelines.

Team Leadership & Performance

• •Manage, coach, and develop a team of three content professionals based in LATAM , providing clear direction, prioritization, feedback, and accountability.
• •Distribute work effectively across the team based on capacity, skills, timelines, and business impact.
• •Set clear expectations for output, quality, turnaround times, and individual performance.
• •Build a collaborative, high-accountability team culture focused on execution, continuous improvement, and meeting ambitious goals.
• •Identify opportunities to improve team capacity and performance through better processes, skills development, resource allocation, and technology.

AI-Forward Content Production

• •Champion the practical and responsible use of AI tools throughout the content lifecycle to increase productivity, accelerate turnaround times, and expand content output.
• •Implement AI-enabled workflows for research, ideation, outlining, drafting, editing, repurposing, localization, and content optimization.
• •Equip the team with effective AI tools, prompts, templates, and repeatable workflows that improve consistency and reduce manual effort.
• •Identify opportunities to repurpose existing content into multiple formats and channels , maximizing the value of every content investment.
• •Maintain strong editorial judgment and quality standards, ensuring AI-assisted content is accurate, differentiated, on-brand, and aligned with Safeguard Global's expertise and messaging.
• •Continuously test and adopt emerging AI capabilities that can improve content operations and team efficiency.

Demand Generation & Sales Alignment

• •Partner closely with the Director of Demand Generation to ensure content priorities support campaign objectives, audience engagement, lead generation, and pipeline growth.
• •Collaborate with demand generation, product marketing, sales, brand, communications, and subject matter experts to deliver relevant, timely content.
• •Develop sales enablement assets , including competitive comparison sheets, battlecards, objection-handling materials, presentations, and customer-facing collateral.
• •Ensure content is tailored to target audiences, buyer personas, industry needs, and stages of the customer journey.
• •Support content distribution and repurposing strategies that extend reach, improve engagement, and maximize campaign performance.
• •Incorporate feedback and performance insights into future content planning and production.

Operational Excellence & Measurement

• •Establish clear processes for intake, briefing, prioritization, review, approvals, and publishing.
• •Track content production volume, on-time delivery, turnaround times, team capacity, and quality.
• •Monitor content performance in partnership with demand generation and use insights to inform future priorities.
• •Proactively identify bottlenecks, manage dependencies, and resolve issues that could impact delivery.
• •Communicate progress, risks, resource needs, and results to marketing leadership.

Qualifications & Experience

• •5+ years of experience in content marketing, content strategy, editorial operations, or a related marketing discipline.
• •Experience in the HR industry is required , ideally within HR technology, HCM, payroll, benefits, talent management, workforce management, employer services, or related B2B solutions.
• •Demonstrated experience managing and developing a team , including setting priorities, delegating work, coaching employees, and driving accountability.
• •Proven ability to manage high-volume content production and consistently deliver against aggressive deadlines.
• •Experience producing and managing a broad range of B2B marketing content, including long-form and short-form assets, campaign content, and sales enablement materials.
• •Strong project management and organizational skills , with the ability to manage multiple workstreams and competing priorities simultaneously.
• •Demonstrated experience using AI tools to improve content production, team productivity, workflow efficiency, and content repurposing.
• •Excellent writing, editing, messaging, and editorial judgment, with the ability to maintain quality and consistency at scale.
• •Experience collaborating with demand generation and sales teams to support campaign execution and business objectives.
• •Strong communication and stakeholder management skills, including the ability to work across functions, time zones, and geographies.
• •Comfortable operating in a fast-paced, results-oriented environment where priorities evolve and execution speed matters.

Preferred Qualifications

• •Experience working in a global or distributed marketing organization.
• •Familiarity with marketing automation, content management systems, project management platforms, and digital marketing analytics.
• •Experience developing content for international audiences and coordinating localization or regional adaptation.
• •Understanding of SEO, content distribution, conversion-focused messaging, and demand generation best practices.
• •Experience building scalable content operations and introducing AI-enabled processes within a marketing team.
• •Professional fluency in English; additional language capabilities relevant to LATAM markets are a plus.

Success Measures

Success in this role will be measured by the individual's ability to build a predictable, scalable, and high-performing content operation.

Key indicators include:

• •Content output: Consistently delivering the volume and mix of content required to support marketing and business priorities.
• •On-time execution: Meeting aggressive deadlines and maintain