Creative Lead

Position: Creative Head – Social Media

Experience: 6–10 Years

Location: Hyderabad

Mode: Work from Office

Key Responsibilities

• •Develop and execute the overall social media creative strategy aligned with business, branding, and marketing objectives across all digital platforms.
• •Plan, conceptualize, and oversee the creation of engaging creatives, reels, videos, carousels, infographics, and campaign assets while ensuring consistent brand identity.
• •Lead and mentor the creative team comprising graphic designers, video editors, and content creators to deliver high-quality, innovative content within timelines.
• •Create monthly content calendars, campaign themes, and creative roadmaps in collaboration with marketing, performance marketing, and business teams.
• •Review, approve, and optimize all social media creatives before publication, ensuring platform-specific best practices and brand guidelines are followed.
• •Collaborate with performance marketing teams to develop high-converting ad creatives that improve engagement, CTR, lead generation, and campaign performance.
• •Drive creative strategies for product launches, admissions, webinars, events, scholarships, employer branding, student success stories, testimonials, and thought leadership campaigns.
• •Monitor social media trends, competitor activities, audience preferences, and emerging content formats to continuously innovate and improve brand visibility.
• •Analyze campaign performance, engagement metrics, reach, conversions, and audience insights to optimize creative strategies and maximize ROI.
• •Establish and maintain creative SOPs, design systems, templates, and brand guidelines to ensure consistency across all communication channels.
• •Lead video production planning, scripting, storyboarding, and post-production to create impactful social-first content.
• •Coordinate with internal stakeholders and leadership to understand business priorities, ensure timely creative delivery, and continuously enhance audience engagement and brand positioning.

Preferred Skills & Eligibility

• •Bachelor's or Master's degree in Design, Visual Communication, Mass Communication, Marketing, Fine Arts, or a related field.
• •6+ years of experience leading social media creative teams, preferably in EdTech, Digital Marketing, Media, or Consumer Brands.
• •Strong expertise in creative strategy, branding, visual storytelling, social media content planning, and campaign management across major platforms.
• •Proficiency in design and creative tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, and AI-powered creative tools.
• •Strong leadership, project management, communication, analytical, and stakeholder management skills with the ability to drive high-performing creative teams.