Creator Lead

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for AIIR, a communications and experiential agency that helps health, wellness, fitness, and performance brands sharpen their story, build credibility, earn trust, and accelerate growth through strategic communications, media relations, creator partnerships, brand activations, and performance marketing.

AIIR is seeking a Creator Lead to join its New York team. This role will lead the development of AIIR’s dedicated creator practice, building the strategy, systems, relationships, and frameworks that will support the agency as it scales. The Creator Lead will work closely with agency leadership and client teams, owning creator strategy and campaign execution while managing creator and talent relationships, budgets, reporting, team development, and cross-functional collaboration.

ESSENTIALS:

5–8 years of experience in client communications with a focus on creator strategy and campaign management (agency, in-house, or a combination)

Proven track record leading creator and talent agency relationships and managing high-performing teams

Expert in creator strategy, account management, and end-to-end campaign execution

Confident building a creator practice from the ground up, with an entrepreneurial and systems-oriented mindset

Strong leadership, organizational, and client communication skills

Deep understanding of health, wellness, fitness, and performance trends and the broader creator landscape

Working knowledge of FTC endorsement guidelines and health/wellness advertising compliance, including required disclosures and supplement and medical/health claims

Foundational brand-side knowledge of LTK and ShopMy

Confident managing budgets, scopes, and overall account profitability

Experienced negotiating creator and talent agency contracts, including usage rights, exclusivity, and paid amplification/whitelisting terms

Passionate about storytelling, brand building, and mentoring teams

Based in New York City and able to work a required hybrid schedule

KEY RESPONSIBILITIES:

Creator Strategy + Practice Building

Lead creator strategy, planning, and program development across client accounts

Build scalable frameworks for creator vetting, briefing, contracting, campaign management, and reporting

Define and evolve creator KPIs and ROI benchmarks across clients, including engagement, EMV, and conversion

Identify opportunities to expand creator programming within existing client accounts

Support new business pitches, RFPs, proposals, and creator budget/pricing development

Creator + Talent Relationships

Build and manage targeted creator and new media lists aligned with campaign objectives

Develop strong relationships with creators, talent managers, and agencies

Oversee creator recruitment and affiliate programs across platforms such as LTK, ShopMy, Shopify Collabs, and Amazon Associates

Negotiate creator and talent contracts, including usage rights, exclusivity, and paid amplification terms

Campaign Execution

Lead integrated creator campaigns across product launches, gifting, events, paid partnerships, and other brand initiatives

Manage creator campaigns from strategy and outreach through contracting, execution, tracking, and reporting

Collaborate closely with PR, experiential, paid social, and creative teams

Own creator budgets and ensure campaigns deliver against client scope, KPIs, and profitability goals

Measure campaign performance and translate results into actionable client recommendations

Client + Team Leadership

Serve as the primary day-to-day creator point of contact for clients

Provide senior-level counsel, proactive recommendations, and strategic pivots as needed

Maintain a strong understanding of client industries, competitors, and category trends

Manage and mentor junior team members

Help hire, onboard, and structure the creator team as the practice grows

PREFERRED / NICE TO HAVE:

Experience spearheading creator campaigns within IMPACT

Experience managing creator research, list-building, tracking, and reporting through MightyScout or comparable platforms such as CreatorIQ, GRIN, Aspire, or Tagger

Experience contributing to new business pitches, RFPs, and proposal/pricing development

Experience collaborating with paid social/media teams on creator content amplification, including whitelisting and Meta partnership ads

Experience hiring, onboarding, or structuring a creator/influencer team as it scales

SKILLS AND SYSTEMS:

Google Suite, Notion, and Slack

Muck Rack

MightyScout

ShopMy and LTK

Shopify Collabs

IMPACT