Merkur Sportwetten GmbH

CRM Executive (m/f/d)

Espelkamp, Nordrhein-Westfalen, Germany

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hirly's read of this role

Seniority: Mid level
Country: DE
Work mode: On-site / unstated
First seen by hirly: 21 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

MERKUR Sportwetten GmbH brings together the MERKUR GROUP’s national and international sports betting operations and, with strong brands such as MERKUR Bets and Betcenter, offers an innovative omni-channel experience – in-store, online and on mobile – for sports-loving customers across Europe.

As a CRM Executive (m/f/d), you will support the planning, creation and execution of CRM campaigns across various communication channels and work closely with central and local teams to develop targeted customer journeys and optimize customer communication.

Your responsibilities
As part of the CRM team, you will set up and create email, SMS and push messages for various campaigns and ensure their timely execution.
In addition, you will support the creation and implementation of sportsbook and casino promotions and work closely with central and local teams to develop effective customer journeys.
Furthermore, you will plan and execute A/B tests and use the results to identify optimization opportunities and support data-driven campaign decisions.
Working closely with the content team, you will optimize campaign messaging and identify new content opportunities for CRM activities.
Last but not least, you will perform quality assurance checks before campaigns go live, including reviewing journey setups, site content, newsletters, banners and other promotional materials.

Your profile
Experience in an online betting business, preferably, or in a similar role within an online business
Ability to manage multiple tasks simultaneously, prioritize effectively and meet deadlines in a dynamic work environment
Experience with Excel and other MS Office applications
Strong communication skills, creativity and a collaborative and resourceful approach to work
Very good English language skills and good German language skills, both written and spoken
High attention to detail, customer focus and a keen interest in sports and betting, combined with the ability to work effectively in an international team environment

Your advantages
General conditions: Flexible working time models, Partially remote work, competitive salary
Advanced training & career: High degree of personal responsibility, diverse development opportunities throughout the entire group of companies
Team & Community: Open door attitude, friendly corporate culture, staff events, departmental events
Exclusive offers: Local offers and a great office location

Original posting on Merkur Sportwetten GmbH's site ↗

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