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Deutsche Lufthansa AG

CRM Manager & Consultant (m/f/d)

Köln, Nordrhein-Westfalen, Germany

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hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
DE
Work mode
On-site / unstated
First seen by hirly
26 Sept 2026

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the posting

In our Customer Experience Management team, you look under the hood: you take on end-to-end responsibility, configure our CRM platform and build the technical foundation for automated "guided processes" that optimally control our consultants in direct customer contact.

  • You are responsible for the technical development and configuration of our CRM system (BSI Customer Suite), in particular the creation of guided processes
  • You translate functional requirements from sales and service into technical solutions and accompany them from the initial idea to implementation
  • You identify potential for automating customer processes in new and existing business and implement these independently
  • As a link between the specialist department and IT, you advise your colleagues on feasibility and contribute your own ideas to optimally combine marketing, sales and service processes
  • You use our analysis tools to make the success of your processes measurable and to continuously optimize standards and templates

Ihr Profil:

  • Are you technically adept, analytical and numerate, do you think strategically and work independently? Do you enjoy digital solutions, complex systems and optimizing processes?
  • Then take a seat in the Albatros cockpit and get started with us!
  • Education: Degree (business informatics, insurance management, business administration with IT focus) or comparable qualification with technical and economic understanding.
  • Experience: CRM configuration, process management; knowledge of the BSI Customer Suite an advantage.
  • Mindset: Analytical, with an affinity for numbers, enjoy technical topics (low/no code) to optimize user and customer experience.
  • Data strategy & sales impulses: translate processes into actions; develop next best actions, automated lead follow-ups, resubmissions.
  • Working method: Independent, holistic (end-to-end), actively shape structures in a dynamic environment.
  • Competence: Modeling business processes and translating them into technical requirements.
  • Language: Business fluent German (min. C1)
Original posting on Deutsche Lufthansa AG's site ↗

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