CRM & Marketing Automation Executive

Job Description

Wolfgang Digital is one of Ireland’s and Europe’s most decorated performance digital marketing agencies, winning Best Large Integrated Agency 2 years in a row at the Global Search Awards. Our mission is to continually deliver exceptional digital marketing that drives extraordinary business growth for our 100+ clients. Wolfgang is Ireland's first Employee-Owned Trust , and we're proud to be recognised as a Great Place to Work and one of the Best Workplaces for Women.

We are seeking a data-driven CRM & Marketing Automation Executive who pairs analytical rigour with genuine creative flair for email. You'll own the full lifecycle of your clients' CRM programmes — auditing what's live, shaping the strategy, and building the campaigns and flows that turn it into revenue.

You'll sit at the centre of the client relationship, turning platform data into commercial recommendations and keeping clients ahead of a shifting landscape — from privacy legislation to deliverability changes. You'll work primarily in Klaviyo, with exposure to other ESPs and CRMs, across a portfolio of some of the most exciting brands in Ireland and Europe.

This is a hybrid role. We work in our office in Dublin city centre on Wednesdays, Thursdays & Fridays. The rest of the week you decide where you work, in the office or remotely. Are you passionate about email marketing, CRM, and automation? Are you experienced in managing campaigns and automated flows in Klaviyo? If so, Wolfgang Digital, one of Ireland’s leading digital marketing agencies, is looking for you to join our dynamic team as a CRM & Marketing Automation Executive.

What is the Opportunity

As a CRM & Marketing Automation Executive, you will audit clients’ current email marketing activity, learn about their business, their customers and develop and execute enhanced strategies that drive remarkable results. You will oversee all aspects of email marketing campaigns, including market research, automation set up, list management, A/B testing, written content, email design and reporting.

In this Role you will (Tasks)

Audit legacy email campaigns, identifying strengths and weaknesses

Develop all kinds of email strategies in ecommerce, B2B, lead nurturing, newsletters etc.

Execute effective list segmentation strategies

Plan, design and build automated flows and campaigns to cover the full lifecycle

Write compelling email copy & design engaging email templates

Manage campaign performance, optimisation and reporting

Communicate strategy, project progress and results to clients and teammates

Find opportunities for new and existing clients to generate business growth through email

What will make you stand out

AI-Forward, Not Just AI-Aware: You use Claude, ChatGPt or other LLMs alongside Klaviyo's own AI tools to audit accounts and surface insights — and know how to sense-check the output rather than trust it blindly.

Flow & Funnel Thinker: You understand why a flow is structured the way it is — the psychology, the timing, the trigger logic — and can defend it with data.

Beyond Email: You've built strategy across the wider Klaviyo suite — SMS, WhatsApp, Reviews, Marketing Analytics, K-Social — not just email in isolation.

Diagnostic Instinct: When a metric moves, you want to know why before you're asked.

Bonus points if you've worked across more than one ESP and can speak to the trade-offs (e.g. Klaviyo vs. ActiveCampaign vs. HubSpot).

Essential Qualifications

2+ years hands-on experience managing email campaigns & automations

Robust Klaviyo knowledge of the capabilities of the platform

Experience working with additional recognised email platforms (e.g. Hubspot, Salesforce, ActiveCampaign etc.) will be considered a plus

A degree in Marketing or Advertising or related field.

Experience in any other digital marketing areas (Pad Social, Paid Search, SEO) will be considered a plus

Experience working in an agency environment will be considered a plus

Core Competencies

Passion for email marketing, CRM and automation

You've managed automated flows and campaigns, and can navigate Klaviyo and other ESPs with ease.

You understand what placed order rate, CLV, revenue uplift, and ROI actually mean.

Outstanding ability to think creatively, and to identify and resolve problems

Attention to detail and the ability to multi-task effectively in a deadline-driven atmosphere

Ability to clearly and confidently articulate points on email marketing and automation

High levels of integrity, autonomy, and self-motivation

Excellent analytical, organisational, project management and time management skills

More about the Team

Our culture is one of ongoing learning and development. We invest a lot of time each month in upskilling & development to ensure our team’s technical & communication skills are constantly improving. Our client relationships are long-lasting and we’re lucky to work with some of the most exciting brands in the world.

Why work with us (Wolfgang benefits)

We are the First Irish Company to Transition to Employee Owned

After 1 year with us, you’ll be eligible for Employee Ownership Profit share

Certified Great Place to Work ( Ranked #7 Best Workplaces In Ireland™ 2026 - Mid-Size )

We pay a market-rate salary with the opportunity for performance bonuses

Bike to Work Scheme and Tax Saver Travel Schemes available

Wellbeing perks including massages, counselling, and medical checks

An inclusive, equitable and diverse workplace

Hybrid work model (we are in the office three days a week)

Flexi-Time

Training and development opportunities

Continuous professional development through the Wolfgang Academy

Team social events every quarter

Annual tree planting events with Wolfgang Reforest

Big on winning awards - you'll be challenged to become World-Leading ( Our Awards )

Please apply at the link and provide a CV and cover letter. Thank you!

Good luck - we look forward to hearing from you!