CRM Specialist

We are X, bigly labs, Dis-Chem’s high-performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.

Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting-edge digital solutions that deliver smarter, more human, and truly patient-focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward. We are driven by one big question: How do we use data and today’s technology to build breakthroughs to better health?

There’s only one question left: are you ready to make healthcare smarter, and actually mean it?

The CRM Specialist is responsible for coordinating, building, performing quality assurance, scheduling, and deploying business-as-usual customer communications through Braze. Campaign channels include email, SMS, WhatsApp, push notifications, and in-app messages. The role ensures that communications are accurate, engaging, compliant, and aligned with approved campaign briefs, brand standards, customer preferences, and business timelines. The CRM Specialist also maintains automated customer journeys, supports campaign optimisation, tests new Braze functionality, and investigates campaign delivery, template-rendering, links and platform-related issues.

WHAT WE'RE LOOKING FOR?

Essential:

Diploma or degree in Marketing, Digital Marketing, or a related field.

Solid experience in email or CRM.

Hands-on experience with marketing automation platforms.

Advantage:

Experience working with Braze or similar customer engagement platforms.

Knowledge of HTML/CSS for email template editing.

Experience in retail, FMCG, or loyalty marketing.

Braze Marketing Certification.

WHAT YOU WILL BE DOING?

Coordinate, build, test, schedule, and deploy business-as-usual CRM campaigns across Braze channels.

Manage campaign requirements from an approved brief through to deployment and post-send validation.

Work with Creative, Copy, Brand, Digital, and Marketing teams to ensure that assets are correctly adapted for each channel.

Ensure campaigns respect customer communication preferences, POPIA requirements, and applicable internal policies.

Complete and document pre-deployment QA checks for every campaign.

Set up, monitor and interpret A/B or multivariate tests covering subject lines, content, creative treatments, calls to action, and send times.

Work closely with CRM, Marketing, Creative, Brand, Digital, Data, category management, and Technology teams to coordinate campaign delivery.

WHO YOU ARE?

Have a basic understanding of customer segmentation and personalisation.

Ability to work to deadlines in a fast-paced environment.

Ability to work cross-functionally with marketing, creative, and data teams.

Have a strong stakeholder engagement.

Ability to prioritise and manage multiple campaigns simultaneously.

Our values show up in how we think, build, and make choices that make an impact. We are building a culture that drives progress; one that fixes friction, chases what changes, and owns the outcome. We design with tomorrow in mind, ask sharper questions, and answer them with care, urgency, and systems that scale.

Think you’ve got energy, curiosity, and guts? Come hold the space, make it matter, and own a breakthrough.