CRM Strategy Specialist

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Position Summary:

The CRM Strategy Specialist supports the development and execution of lifecycle marketing programs across Mohegan Digital's iGaming markets. Working closely with the CRM Strategy team, this role contributes to player segmentation, campaign ideation, creative briefing, and performance analysis, building the foundational skills of a career CRM strategist within a fast-moving, data-driven marketing environment.

This is a junior-level strategy role. The ideal candidate is analytically grounded, curious about player behavior, and eager to develop a deep understanding of lifecycle CRM in regulated online gaming.

Primary Duties and Responsibilities includes but are not limited to:

Campaign Strategy Support

Assist Sr. Lifecycle Strategists in developing campaign concepts, audience logic, and messaging frameworks across email, push, and SMS channels

Contribute to creative briefs, translating segment insights and campaign goals into clear direction for creative and operations teams

Support the development and documentation of player journey maps, trigger logic, and segmentation rules

Research competitive CRM programs, industry trends, and best practices to inform strategy recommendations

Segmentation & Player Analysis

Assist in building and maintaining behavioral segments using ESP and data tools, in collaboration with BI and operations

Analyze player cohort to identify opportunities for lifecycle intervention

Support A/B test setup, hypothesis documentation, and results analysis

Maintain segment documentation and ensure accuracy of audience logic prior to campaign deployment

Campaign Operations Coordination

Track campaign status across active programs and flag risks or delays to the Sr. Strategist

Maintain campaign calendars and contribute to campaign intake documentation

Support post-campaign reporting by compiling performance data and summarizing results against KPIs

Compliance & Quality

Ensure all campaign work adheres to jurisdictional regulatory requirements for CT, PA, and ON markets

Flag compliance questions to the appropriate Sr. Strategist or Operations lead before campaigns advance

Minimum Education and Qualifications:

Bachelor’s Degree in Mathematics, Computer Science, Economics, or other related fields

One plus years of experience in CRM, digital marketing, marketing analytics, or a related role

Familiarity with ESP platforms (Optimove, Braze, XtremePush, or similar)

Strong analytical foundation, comfortable interpreting campaign data and drawing actionable conclusions

Excellent written communication skills; able to contribute to briefs, Power Point decks, and status documents clearly and concisely

Highly organized with strong attention to detail and the ability to manage multiple concurrent workstreams

Proficiency in Microsoft Office Suite products and applications

Comfortable working in project management tools (Asana)

Preferred Qualifications:

Experience in iGaming, sports betting, or a similarly regulated digital marketing environment

Exposure to behavioral segmentation, lifecycle automation, or triggered messaging programs

Experience working within a multi-market or multi-jurisdiction marketing team

Understanding of responsible gaming principles and their application to CRM communication

Competencies :

Curious and self-directed

Player-first mindset, thinking about messaging from the player's perspective, not just the promotion mechanics

Detail-oriented without losing sight of the objective

Collaborative, working well within a fast-moving team where strategy and operations are closely connected

Growth-oriented, actively developing toward a Sr. Strategist role and receptive to feedback and coaching

Comfortable with ambiguity, operating effectively in an environment where programs are still being built

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Training Requirements:

Mohegan corporate and departmental policies and procedures

Jurisdictional regulatory requirements

ESP and CRM platform training as applicable

Mohegan compliance review and approval processes

Physical Demands and Work Environment:

Remote or hybrid office environment

Must be able to sit in front of a computer screen for extended periods of time

Must be able to work various shifts and flexible hours during busy periods of the sports calendar

Occasional travel required

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan Digital reserves the right to make changes in the above job description whenever necessary.

Work Shift:

Regular

Knock, knock. Hear that sound? That's opportunity!

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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.