Crypto Growth manager

Mission of this role:

• "This role exists for one purpose: to grow our Crypto business. The Senior Growth Manager will identify and execute disruptive, low-cost initiatives and forge strategic partnerships
• that drive meaningful client acquisition within the crypto trading space — combining deep crypto-native intelligence with the ability to mobilise teams without direct authority."

This is not a generalist marketing role. We are looking for someone who lives and breathes crypto — who understands the industry's key players, audience psychology, trading behaviours, and community dynamics well enough to consistently spot growth opportunities that others miss, and act on them decisively.

• Our Crypto business is a core strategic priority. We operate as a regulated crypto exchange serving traders across multiple global markets, and we are in a phase of aggressive client acquisition. This role is the dedicated engine of that growth — a specialist hire whose sole commercial focus is expanding our crypto client base through smart, high-leverage, low-cost initiatives and well-chosen partnerships.
• The Senior Growth Manager will be specifically accountable for:
• ▸ Growing the number of active crypto traders on our platform — this is the primary mandate
• ▸ Expanding our presence and reputation within crypto-native communities, ecosystems, and media
• ▸ Identifying and activating partnership channels that are uniquely native to the crypto space — protocols, wallets, DAOs, launchpads, crypto media, KOLs, and Web3 infrastructure players

• ▸ Building the intelligence and playbook infrastructure that allows our teams to replicate and scale what works across regions and segments
• ▸ Positioning our exchange as the go-to platform for both crypto-native power users and the next wave of first-time crypto traders entering the market

• K E Y R E S P O N S I B I L I T I E S
• 1. Disruptive, Low-Cost Crypto Growth Initiatives
• ▸ Own the identification and execution of growth plays specifically tailored to the crypto trading industry— not repurposed tactics from other verticals
• ▸ Continuously scan the crypto landscape to surface unconventional, high-leverage acquisition opportunities that competitors have overlooked: token launch moments, protocol migrations, bear/bull cycle sentiment shifts, regulatory tailwinds
• ▸ Design campaigns that resonate with crypto-native audiences — referral mechanics, viral on-chain incentives, community takeovers, co-marketing with Web3 projects, trading competitions, and airdrop- linked acquisition flows

• ▸ Prioritise and rank opportunities using a rigorous scoring framework (ICE / RICE), presenting a clear pipeline of crypto-specific 'low-hanging fruit' to the CRO each month
• ▸ Stress-test every initiative against acquisition metrics before committing resources, ensuring maximum new-client ROI on growth spend
• 2. Strategic Partnerships for Acquisition
• ▸ Identify, approach, and cultivate high-value partnerships with crypto-native projects, DeFi protocols, NFT platforms, Web3 wallets, crypto media, and adjacent fintech brands
• ▸ Build and maintain a structured partnership pipeline in collaboration with the Head of Business Development, tracking status from first contact to live activation
• ▸ Negotiate co-marketing, co-branding, and distribution agreements that drive measurable new-user
• acquisition at low CAC
• ▸ Develop partnership playbooks — standardised frameworks that allow Regional Heads to replicate and localise proven partnership models in their markets
• 3. Crypto Industry Intelligence & Opportunity Spotting
• ▸ Serve as the team's primary authority on the crypto trading industry: its major exchanges, emerging protocols, DeFi trends, regulatory developments, audience segments, and shifting narratives
• ▸ Map the full crypto-native audience landscape — retail traders, DeFi power users, NFT participants, institutional desks, crypto-curious TradFi investors — and build targeted acquisition angles for each
• ▸ Track competitor exchange strategies (Binance, Coinbase, Bybit, OKX, Kraken and regional players) and identify positioning gaps our exchange can exploit for growth
• ▸ Monitor on-chain data, social sentiment, and market cycle dynamics to time growth campaigns for
• maximum conversion impact
• ▸ Produce a recurring Crypto Growth Intelligence Brief shared with the CRO, Head of Marketing, and Regional Heads — translating market signals into actionable growth priorities
• 4. Playbook Creation & Cross-Functional Enablement
• ▸ Convert successful growth experiments and partnerships into repeatable, documented playbooks tha can be handed off to Marketing, BD, and Regional teams for scaled execution
• ▸ Brief internal teams — Marketing, Performance & Optimisation, Retention, and Regional Heads — with clear objectives, audience insights, messaging frameworks, and success metrics for each initiative
• ▸ Prepare and quality-control all necessary creative, content, and partnership assets in coordination with the relevant team owners
• ▸ Act as the internal growth authority: run workshops, share learnings, and upskill stakeholders on
• emerging crypto growth tactics
• 5. Matrix Leadership & Cross-Functional Influence
• ▸ Build trusted working relationships across Marketing, BD, Retention, Performance, and Regional teams — establishing credibility through insight and results, not hierarchy
• ▸ Drive alignment in cross-functional planning sessions; proactively resolve conflicts between team
• priorities that could slow growth execution
• ▸ Hold teams accountable to joint growth commitments through shared dashboards, regular syncs, and transparent reporting to the CRO
• ▸ Identify blockers early and escalate strategically, keeping initiative momentum without creating friction

• R E Q U I R E M E N T S
• Essential
• ▸ 5+ years in growth marketing, growth hacking, or strategic partnerships with direct, hands-on experience in the crypto or Web3 industry — this is non-negotiable

• ▸ Genuine, deep knowledge of the crypto trading industry as a practitioner: exchanges (CEX & DEX), DeFi mechanics, tokenomics, on-chain behaviour, and the communities, media, and influencers that shape the space
• ▸ Demonstrable track record of designing and executing low-budget, high-impact acquisition campaigns that drove meaningful growth in a crypto or fintech context
• ▸ Proven ability to spot under-exploited growth opportunities specific to crypto — a pattern-recognition
• instinct for 'low-hanging fruit' in a fast-moving, cycle-driven market
• ▸ Experience building and managing strategic partnerships in the crypto ecosystem end-to-end: origination, negotiation, asset creation, and performance tracking
• ▸ Active participant in crypto communities (Twitter/X, Telegram, Discord, Farcaster) — you are known in the space, not just observing it
• ▸ Exceptional cross-functional influencing skills — a track record of driving results through teams you do not directly manage
• ▸ Strong written and verbal communication skills; able to author clear playbooks, briefs, and executive presentations
• ▸ Comfortable with analytics: able to define metrics, read dashboards, and draw actionable conclusions from data independently

• Preferred
• ▸ Prior experience specifically at a crypto exchange (CEX) — you understand the unique acquisition funnel dynamics, KYC friction, and trading-lifecycle of exchange users
• ▸ Existing network of crypto-native contacts: KOLs, protocol BD leads, crypto fund operators, crypto media editors, or community leaders
• ▸ Hands-on experience with on-chain analytics tools: Dune Analytics, Nansen, Glassnode, or equivalent— able to derive audience and timing insights from on-chain data
• ▸ Experience designing and executing token incentive schemes, airdrops, or trading competitions as acquisition mechanisms
• ▸ Understanding of KYC/AML funnel implications and how to optimise conversion within regulatory constraints
• ▸ Multilingual or multi-market experience across key crypto growth markets: MENA, SEA, EU, Turkey, or LatAm