Custom Sign Sales

Minimum:

Maximum:

Location :

SW - Phoenix

Job Type :

Full time

Job Title :

Custom Sign Sales

Job Description :

Job Title

Custom Sales Account Executive

Company Overview

YESCO is North America’s largest sign company, with over 100 years of experience designing, manufacturing, and installing some of the world’s most iconic signs, including the legendary “Welcome to Fabulous Las Vegas” sign. As a family-owned business, our legacy is built on craftsmanship, innovation, and a commitment to excellence. Our employees are industry leaders who value teamwork, creativity, and delivering exceptional quality to our customers. At YESCO, you’ll find a supportive environment where your skills are recognized, and your contributions help shape the future of our industry.

General Purpose

The Custom Sales Account Executive is responsible for developing new business and growing existing customer relationships to achieve sales goals. This role focuses on identifying opportunities, presenting YESCO’s custom signage solutions, and guiding customers through the sales process from initial contact to project handoff. Success in this position requires strong relationship-building skills, industry knowledge, and the ability to manage multiple opportunities while delivering a high level of customer service.

A Day in the Life

In this role, your day may include prospecting for new business, meeting with customers on-site, and presenting custom signage solutions. You spend time preparing proposals, following up on leads, and coordinating with internal teams to move projects forward. Throughout the day, you manage your sales pipeline, respond to customer inquiries, and build relationships that lead to repeat business. The role requires strong organization, consistent communication, and the ability to manage multiple opportunities at different stages of the sales cycle.

Duties and Responsibilities

Develop and maintain a pipeline of new and existing customer opportunities to meet sales targets

Conduct sales presentations and site visits with prospective and current customers

Identify customer needs and recommend appropriate custom signage solutions

Prepare and present proposals, pricing, and project scopes

Build and maintain long-term relationships with customers to support repeat business and referrals

Generate new business through prospecting, networking, and cold outreach when needed

Manage assigned territory and schedule sales activities to maximize efficiency and coverage

Coordinate with internal teams, including design, estimating, permitting, and project management, to support project execution

Track and manage sales activities using company systems and tools

Address customer questions, concerns, and objections in a professional and timely manner

Maintain a high level of professionalism in all customer and internal interactions

Stay informed on industry trends, materials, and local code requirements related to signage

Support project handoff to internal teams to ensure accurate execution of sold work

Perform other related duties as assigned by supervisor or management, as needed to meet business needs

Requirements and Qualifications

Bachelor’s degree preferred or equivalent combination of education and experience

Minimum of 3 to 5 years of outside sales experience required

Sign industry sales experience strongly preferred

Proven ability to develop new business and close sales opportunities

Strong presentation, negotiation, and communication skills

Ability to build and maintain effective customer relationships

Experience managing multiple opportunities and prioritizing tasks in a fast-paced environment

Understanding of sales processes, including prospecting, qualification, and closing

Ability to work independently and as part of a team

High level of professionalism, integrity, and accountability

Basic math skills and the ability to prepare accurate pricing and proposals

Working knowledge of sign materials, construction methods, and finishes preferred

Familiarity with local sign codes and permitting processes preferred

Proficient in basic computer operations, including internet navigation and digital file management

Working knowledge of Microsoft Office applications, including Word and Excel

Familiarity with Google Workspace tools, including Docs, Sheets, and Drive

Ability to operate within Windows-based systems and standard business software environments

Ability to learn, understand, and effectively use internal systems such as NetSuite, Workday, and other company software tools

Strong attention to detail when entering, reviewing, and managing digital information

Valid driver’s license required

Ability to travel within the assigned territory as needed

Ability to work in an office and field environment, including visiting job sites in varying weather conditions

Flexibility to adapt to changing priorities and perform a variety of tasks as needed

Compliance Statement

YESCO is committed to maintaining a drug-free workplace. All applicants must pass a pre-hire drug test before receiving an official job offer. YESCO is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. All qualified applicants will receive fair consideration regardless of race, gender, color, religion, national origin, age, disability, veteran status, genetic information, or any other legally protected status.