Customer Brand Intern

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Customer Brand Intern will support the Customer Brand team in executing integrated marketing campaigns, managing brand assets, coordinating with internal stakeholders and external agencies, and a ssisting with day-to-day marketing operations. This role offers ‑ hands-on ‑ exposure to brand management, campaign planning, content development, and marketing execution within a leading insurance services o rganisation .

1. Brand & Campaign Support

Support the execution of brand and marketing campaigns across digital, social, print, and on ground ‑ touchpoints

Assist in rolling out campaigns according to brand guidelines to ensure consistency across all materials

Help track campaign timelines, deliverables, and milestones to ensure smooth execution

Support sustenance and always on brand initiatives as ‑ required

2. Content & Asset Management

Assist in coordinating and managing marketing assets ( e.g. key visuals, videos, copy decks) across different platforms

S upport basic content adaptation for various channels ( e.g. resizing, caption tweaks, platform specific requirements ‑ )

Help organise and maintain shared folders, version control, and asset trackers

Proofread marketing materials to ensure accuracy, clarity, and brand tone

3. Agency & Vendor Coordination

Support day-to-day coordination with creative, media, and production agencies

Assist in consolidating feedback from internal stakeholders and ensuring timely updates to agencies

Help track artwork submissions, revisions, and final deliveries

Support basic administrative tasks related to agency engagement ( e.g. documentation, timelines, cost tracking support)

4. Internal Stakeholder & Approval Support

A ssist in coordinating with cross functional teams such as Product, Compliance, Legal, and Distributio ‑ n

Support the preparation of materials for internal reviews and approval processes

Help ensure marketing materials meet internal governance and compliance requirements before release

Follow up on feedback and approval status to keep projects moving

5. Reporting, Research & Administration

Support basic campaign reporting, post campaign ‑ summaries, and presentation deck preparation

Assist with simple market, competitor, or social media research when required

Help with administrative and operational tasks to support the overall Brand & Marketing function

Requirements

Currently pursuing or recently completed a diploma/degree in Marketing, Communications, Business, Mass Communication, or related fields

Strong written and verbal communication skills

Ability to work in multiple languages (English, Bahasa Malaysia, Mandarin) .

Familiarity with social media platforms ( Facebook, Instagram & Xiaohongshu ).

Detail oriented ‑ with good organisational and time management ‑ skills

Comfortable working with Microsoft PowerPoint, Excel, and Word

Basic design skills and experience with Microsoft Office or Google Workspace; graphic design tools (e.g., Canva) are a plus.

Able to work in a fast paced ‑ environment and manage multiple tasks

Positive attitude, proactive, and willing to learn

What You Will Gain

Exposure to brand strategy and marketing execution in a large, established organisation

Hands ‑ on experience working with internal stakeholders and external agencies

Understanding of marketing processes within a regulated industry

Opportunity to build a strong foundation in brand and integrated marketing

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.