CX Marketing Developer (Email & Web Production)

About General Medicine

General Medicine is a healthcare store where customers can shop across healthcare: medications, labs, telehealth, specialist e-consults, and select in-person visits and procedures; and choose with confidence. We were founded by the team behind PillPack and Amazon Pharmacy, and we’re building the systems that make upfront pricing and easy booking real. Join an experienced, early-stage team that moves fast and builds with intention.

About the Role

We’re looking for a hands-on developer to help us execute our customer experience projects. The role requires two skill sets: email production (coding, building, and testing emails, plus setting up campaigns, journeys) and web page production (coding and launching web pages).

What You’ll Do

Code responsive, cross-client HTML emails from Figma designs and specs

Build and maintain a modular email template library, including dark mode support

Build landing pages and other lightweight web pages that match our design system

Set up campaigns and multi-step journeys, including audience logic, triggers, timing, and suppression

Set up A/B and multivariate tests

Configure templates, merge tags, dynamic content, and personalization

QA every build across major email clients and devices, and across browsers for web

Troubleshoot rendering, deliverability-adjacent, and journey logic issues

Document your templates and processes so others can reuse them

What You’ll Bring

Required

3+ years coding production email by hand (table-based layouts, inline CSS, MSO conditional code, bulletproof buttons)

Deep knowledge of client rendering quirks across email providers

Strong HTML, CSS, and JavaScript for responsive, accessible web pages

Comfortable across Rails and Next/React

Solid SQL to verify production data yourself

Ability to work independently and ramp quickly

Comfortable with ambiguity, owning QA, and working closely with design

Hands-on experience building and launching lifecycle campaigns and journeys in an ESP or marketing automation platform

Knowledge of proper test setup and hygiene

Comfort working from Figma files and translating them faithfully

Strong attention to detail and a habit of testing before shipping

Keep builds clean, modular, and easy for the next person to edit

Able to move quickly across many small production requests

Nice to have

Experience in with Iterable

Experience hosting assets via a CDN and working with custom fonts

Experience in healthcare, fintech, or another regulated industry

Working knowledge of accessibility standards (WCAG) for email and web

Basic Git and version control habits

To Apply

Please include a portfolio or code samples showing both email and web work. Live links or screenshots with rendering test results are ideal.