Deal Strategy Manager

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

The Deal Strategy Manager is a trusted commercial partner to Sales and the broader quote-to-cash organization. This role helps structure complex and non-standard transactions that balance customer needs, growth objectives, profitability, accounting requirements, contractual obligations, and operational scalability.

This position goes beyond administering individual deals. The successful candidate will apply sound commercial judgment, identify material risks and tradeoffs, develop executable alternatives, and help improve the policies, systems, and processes through which Sprinklr brings products to market and contracts with customers. This is an individual contributor role that will also serve as a regional point of leadership, helping drive alignment, consistency, and effective decision-making across the team without formal people-management responsibility

Responsibilities

Partner with the EMEA Sales team on complex new business, renewal, expansion, and strategic transactions, helping develop commercially sound and executable deal structures

Analyze transactions at both the overall deal and line-item levels, considering pricing, discounting, margin, cost-to-serve, quantities, contract term, ramp structure, and renewal or expansion implications

Provide clear recommendations on non-standard commercial constructs

Identify potential booking, Annual Recurring Revenue (ARR), revenue-recognition, billing, credit, tax, or contractual implications and coordinate review with Revenue, Accounting, Legal, Tax, Order Management, and other subject-matter experts as appropriate

Partner with Deal Operations, Revenue Operations, GTM Systems, and other teams to ensure approved commercial decisions can be executed accurately in Salesforce CPQ and downstream systems

Ensure customer-facing quotes, order forms, and commercial terms are accurate, internally aligned, and consistent with approved product offerings, purchased entitlements, and documented deal approvals.

Develop concise decision materials and recommendations for senior leaders when a transaction requires executive review or presents a significant commercial tradeoff

Identify recurring seller friction, manual workarounds, approval noise, and legacy blockers, and lead or support improvements to policy, approval routing, CPQ behavior, documentation, training, and cross-functional workflows

Document important decisions, exceptions, and approval rationale in the appropriate system of record, creating clear precedent and an auditable decision trail

Create and maintain practical playbooks, training materials, pricing guidance, and decision frameworks that help Sales and internal partners navigate complex transactions more effectively

Participate in relevant deal reviews, forecast discussions, QBRs, and strategic initiatives where Deal Strategy insight can improve deal quality, execution speed, or organizational decision-making

Experience & Skills Required

Experience in Deal Strategy, Deal Desk, Commercial Finance, Revenue Operations, Sales Operations, FP&A, or a comparable SaaS commercial role

Ability to independently analyze a complex transaction and distinguish true economic or contractual risk from routine process requirements or poor commercial precedent

Understanding of SaaS commercial metrics and constructs, including ARR, Annual Contract Value (ACV), Total Contract Value (TCV), discounting, margin, product or service bundling, and more

Working knowledge of SaaS bookings and revenue-recognition concepts, with the judgment to identify when Accounting, Revenue Assurance, Legal, Tax, or other specialists should be involved

Experience working in Salesforce CPQ, Excel, and related quote-to-cash systems, including translating business issues into clear process, control, or system requirements

Strong analytical and financial-modeling skills, with the ability to evaluate both overall deal health and the specific quote lines or provisions creating risk

Ability to communicate complex commercial and financial issues clearly to audiences with different functional backgrounds

Demonstrated ability to challenge Sales, Product, Legal, or executive stakeholders constructively while remaining solutions-oriented and focused on the business objective

Ability to operate effectively amid ambiguity and adapt with agility as Sprinklr rapidly evolves, while forming defensible recommendations from incomplete information and clearly distinguishing known facts, assumptions, risks, and required approvals

Highly organized, responsive, and capable of balancing urgent transactions with longer-term process-improvement work

Proficient in using AI tools to improve efficiency, analysis, and work quality, while applying independent judgment, validating outputs, and avoiding over-reliance on AI-generated recommendations

Fluency in English

Experience & Skills Desired

Experience supporting global software sales teams and complex SaaS transactions.

Understanding of product commercialization, New Product Introduction, pricing governance, and quote-to-cash controls

Proven ability to identify recurring commercial or operational issues and drive scalable improvements to policy, workflow, documentation, or system behavior

Demonstrated ability to provide informal leadership, coach and support team members, and serve as a trusted go-to resource for guidance, knowledge-sharing, and consistent best practices

Success Profile

The successful candidate will bring hands-on experience modeling complex SaaS transactions and translating deal economics—including ARR, ACV, TCV, margin, contract term, ramps, and discounting—into clear commercial recommendations. They will be a credible partner to Sales who can support the business objective, respectfully challenge a proposed structure when necessary, and proactively alert representatives when deal terms may affect booking treatment or require specialist review. This person will serve as an effective liaison across Sales, Finance, Revenue, Legal, Operations, and other cross-functional stakeholders, bringing the right parties together to resolve issues and move deals forward. Because the role supports a region with limited working-hour overlap with predominantly US-based leadership, they must be comfortable operating independently, exercising sound judgment, and maintaining clear, proactive communication across time zones.

We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

Lead a new category of enterprise software that we call Unified-CXM.

Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.