Demand Generation Manager

Role Overview

The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel — building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising. You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.

Key Responsibilities

Coordinated GTM

Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions

Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team

Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales

Digital Marketing & Campaigns

Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events

Manage paid media budget across LinkedIn, Google, programmatic, and industry publications — optimizing for CAC, pipeline velocity, and ROI

Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting

Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports

Marketing Operations & Analytics

Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systems

Build attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetings

Increase marketing-sourced pipeline by a measurable amount within 6 months of hiring

Cross-Functional Collaboration

Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews

Communicate clearly and proactively in a remote-first environment

Qualifications

Required

5+ years of B2B demand generation experience

Proven track record of building demand programs from scratch and scaling them — not just optimizing existing playbooks

Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)

Deep fluency in paid media — particularly LinkedIn, Google, and programmatic — including campaign architecture, audience strategy, and performance optimization

Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data

Excellent written communication and the ability to brief creative, agency, and internal partners

Preferred

Experience in adtech, martech, or SaaS

Experience running ABM programs at scale

Experience in a startup or high-growth company

Comfort using AI tools to plan campaigns, draft copy, and analyze performance

What We Offer

Fully remote work environment

Competitive salary and equity opportunities

Performance bonuses

Health, dental, and vision benefits

Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend

Flexible PTO and remote-friendly culture

Bi-annual Corporate Offsites

Opportunity to help shape a function at a rapidly scaling tech company