Demand Generation Specialist

The Company

Kolo is a Northern European data center platform built for the next era of infrastructure with an urban focus: AI, hybrid cloud, and critical digital services in selected markets segments. Created in 2023 through the acquisition of two companies, and strengthened in 2025 with a third, Kolo brings together trusted operators across the Netherlands, Denmark, and Sweden under one platform.

We deliver secure, high-performance colocation with a strong focus on sustainability, customer service, and technical excellence. Backed by local teams and shared values, Kolo helps ambitious organizations scale infrastructure that’s fast, flexible, and future-ready.

Your Role

We are looking for a Demand Generation Specialist to take full ownership of the top of Kolo's commercial funnel: from market focus, positioning and messaging through to qualified pipeline for Sales.

This is a strategic role with a strong hands-on component. You will shape how Kolo goes to market: which markets, segments and accounts we focus on, how each of our campuses and data centers is positioned, and which tools and channels we rely on. You will then build, launch and measure the campaigns that bring this strategy to life.

Reporting to the CRO and working closely with the Sales team, you will generate qualified demand across our target markets, with a particular focus on the Nordics, while increasing Kolo's visibility within the data center and IT ecosystem.

You will design and run Kolo's demand-generation engine: the strategy, the marketing technology stack, the tracking and the campaigns that together create a consistent flow of qualified leads and pipeline.

What You’ll Do

Strategy & Positioning

Own the demand-generation strategy for the top of the funnel, translating Kolo's vision and commercial priorities into a clear plan, objectives and KPIs.

Build a deep understanding of Kolo's business, customers and competitive landscape, and of the positioning of each campus and data center.

Define target markets, customer segments and territories with the CRO and Sales, and set clear priorities for account focus.

Shape Kolo's messaging and value propositions by market, segment and site, and keep them consistent across every channel.

Present demand-generation performance, insights and recommendations to the CRO and the leadership team.

Demand Generation & Campaigns

Develop and execute multi-channel demand-generation campaigns aligned with Kolo's commercial priorities.

Build and manage campaigns across channels including LinkedIn, Google Ads, email and organic search.

Develop targeted campaigns for specific markets, customer segments and solutions.

Test different audiences, messages, channels and formats, continuously optimising campaign performance.

Build landing pages and other campaign assets where required.

Manage lead nurturing and follow-up workflows in HubSpot or an equivalent platform.

Steer external partners and agencies (for example outbound prospecting or paid media partners) against clear performance objectives.

Digital Marketing & Content

Own Kolo's website, with a focus on content, user experience, SEO, organic search and conversion.

Own Kolo's LinkedIn presence and messaging, and create and publish relevant content.

Create and adapt marketing content that supports demand generation and commercial priorities.

Work with internal subject-matter experts to turn technical topics into compelling content for customers and prospects.

Support the development of case studies, customer stories, campaign materials and other sales-supporting content.

Marketing & Sales Alignment

Work closely with Sales to understand target accounts, customer needs and pipeline priorities.

Support Sales with campaigns and materials designed to generate and accelerate opportunities.

Own Kolo's customer events and coordinate our presence at industry events and conferences, including pre-event promotion, lead capture and post-event nurturing.

Ensure leads generated through marketing activities are properly qualified, followed up and tracked.

Identify opportunities to improve the handover and conversion between Marketing and Sales.

Market Engine, Tracking & Analytics

Assess Kolo's current marketing tools, identify what is needed today, and build a coherent marketing technology stack (our "market engine") across channels.

Set up and run tools for territory management, account targeting, data enrichment and other demand-generation techniques.

Understand how each tool and channel performs for different audiences and users, and adjust the mix accordingly.

Use HubSpot or an equivalent CRM / marketing automation platform to manage campaigns, contacts, lead nurturing, segmentation and reporting.

Own end-to-end tracking across the funnel, from first touch to pipeline, and maintain accurate campaign and lead data.

Monitor campaign performance and provide regular reporting to the CRO.

Analyse key metrics including lead generation, cost per lead, conversion rates, pipeline generated and campaign ROI.

Use data and insights to continuously improve campaign performance and marketing efficiency.

Improve Kolo's marketing attribution and understanding of which activities generate commercial value.

The Perfect Profile Match

Experience

Several years of experience in B2B demand generation or digital marketing, including ownership of a demand-generation strategy, not only campaign execution.

Proven experience in B2B technology marketing .

Experience in the data center industry or with an IT service provider is strongly preferred; experience in cloud, connectivity, telecoms or hosting is also relevant.

Demonstrated experience generating leads and pipeline through digital marketing campaigns.

Hands-on experience managing Google Ads and LinkedIn campaigns .

Strong experience with HubSpot or an equivalent marketing automation / CRM platform, and with building a marketing technology stack (enrichment, account targeting, tracking).

Experience managing and optimising a B2B website.

Experience running customer events and supporting Sales around industry events.

Skills & Mindset

Strategic: you connect market, customer and positioning insights to clear priorities and a plan.

Commercially minded: you understand that marketing activity ultimately needs to contribute to pipeline and revenue.

Hands-on: you enjoy building and executing campaigns yourself, not only setting direction.

Data-driven: you are comfortable working with KPIs, conversion data, attribution and campaign ROI.

Analytical and curious: you test, learn and continuously optimise rather than relying on assumptions.

Strong communicator: you can turn technical subjects into clear and engaging marketing content.

Ownership-driven: you take an objective from strategy through to execution and measurement.

Collaborative: you enjoy working closely with Sales and technical teams.

Entrepreneurial: you are comfortable joining a growing organisation where processes and tools are still evolving.

Languages

Fluent English is mandatory.

Additional Nordic or European languages are a plus.

Why Join Kolo?

You will join Kolo at an important stage of its growth, with the opportunity to build and shape our demand-generation engine rather than inherit an established playbook.

You will have significant ownership of your area, direct exposure to the CRO and Sales organisation, and the opportunity to see the direct commercial impact of your work.

If you enjoy B2B technology, data centers and commercial marketing -and want to build things rather than just manage them -this could be a great fit.