Design Lead

Department - Creative

Timings - Mon - Sat // 11 AM - 8 PM

Location - New Delhi

Industry Preferred - D2C, e-commerce, fashion, apparel, footwear, sneakers

About the Company:

Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Mumbai & Hyderabad . Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.

What's the role?

• •Translate creative briefs into strong, relevant, and visually engaging design concepts .
• •Develop creative concepts for brand collaborations, campaigns, launches, and marketing initiatives.
• •Create mood boards, visual directions, and trend-led concepts with a distinctive design perspective.
• •Design marketing, branding, packaging, social media, and digital collaterals aligned with brand guidelines.
• •Use AI tools as part of the creative process for ideation, visual exploration, image generation, and concept development.
• •Collaborate closely with Marketing, Creative, and other teams to understand briefs and deliver work on time.
• •Contribute actively to creative discussions, brainstorming sessions, and campaign development.
• •Adapt creative assets across multiple formats and platforms while maintaining visual consistency.

Who's a good fit?

• •Bachelor’s degree in Design (B.Des.) or a related creative discipline.
• •3–5 years of experience in graphic design, brand design, visual communication, or creative design.
• •Prior experience in D2C, e-commerce, fashion, apparel, footwear, sneakers, jewellery, accessories, beauty, lifestyle, or other consumer-facing brands is strongly preferred .
• •Strong understanding of design principles, typography, composition, colour theory, visual storytelling, and brand identity .
• •Advanced proficiency in Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro .
• •Hands-on experience with AI-powered creative tools such as Krea AI, Adobe Firefly, Flair, Leonardo AI, or similar platforms.
• •Proven ability to use AI tools for creative ideation, visual exploration, concept development, and execution .
• •Experience working on marketing campaigns, brand collaborations, social media, packaging, digital, and offline brand collaterals .
• •Strong portfolio demonstrating conceptual thinking, design versatility, and a distinct visual point of view .
• •Ability to take ownership of a project from brief → ideation → concept → execution .
• •Strong understanding of current fashion, streetwear, youth culture, design, and visual trends .
• •Highly creative, detail-oriented, collaborative, and comfortable working in a fast-paced, deadline-driven environment .