Design Strategist

Role Overview

The Design Strategist at Alter Marketing Solutions is more than a designer — this role combines creative leadership, strategic design thinking, and mentorship. While grounded in high-level design expertise, the Design Strategist drives campaign ideation, client presentations, and cross-medium design execution. Internally, the Design Strategist acts as the Functional Reporting Manager for the Design Team , ensuring their professional growth, design excellence, and alignment with Alter’s values and creative processes.

Key Responsibilities

1.Creative & Strategic Contributions

• •Lead brainstorming sessions and design workshops to conceptualize visual ideas for campaigns and brand-building projects.
• •Develop high-quality design concepts across digital (social media, meta ads), OOH (hoardings, billboards), print (brochures, flyers), branding, identity design, and packaging.
• •Ensure campaign designs are innovative, strategically aligned with client objectives, and visually impactful.
• •Partner closely with copy, video, and client-servicing teams to deliver cohesive creative outputs.
• •Represent design thinking in pitches, bringing creative strategy alive through compelling visuals.

2.Team Leadership & Mentorship

• •Serve as the Functional Reporting Manager for the Design Team, guiding designers in skill-building and creative excellence.
• •Audit and review design outputs, providing constructive feedback and elevating the quality of work.
• •Understand individual team members’ strengths and weaknesses, providing tailored coaching and growth plans.
• •Foster a culture of collaboration, innovation, and continuous learning aligned with Alter’s values.
• •Support designers in aligning with Alter’s processes, standards, and creative philosophy.

3.Client & Industry Engagement

• •Present design concepts and campaign visuals to clients with confidence and clarity.
• •Stay updated with design and advertising trends, ensuring Alter’s creative outputs remain cutting-edge.
• •Advocate for design excellence, championing visual storytelling as a core differentiator for clients and Alter.

Requirements

1.Education & Experience

• •Bachelor’s or Master’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.
• •6–8 years of professional design experience in advertising/branding, with a strong portfolio across digital, OOH, print, and brand identity.
• •Proven experience in leading and mentoring a design team.
• •Strong track record in creating branding, packaging, identity, and integrated design solutions.

2.Skills & Competencies

• •Mastery in design tools (Adobe Creative Suite and other relevant design software).
• •Strong conceptual and visual communication skills.
• •Expertise across design mediums: branding, identity, packaging, social media, meta ads, OOH, and print.
• •Excellent presentation and storytelling skills to bring design ideas to life.
• •Ability to mentor and inspire designers, providing both creative and professional guidance.
• •Strong organizational and team management skills.

3.Personal Attributes

• •A strategic design thinker with a keen eye for detail and aesthetics.
• •A natural mentor who balances high standards with empathy.
• •Values-driven, embodying Alter’s culture of adaptability, learning, teamwork, ownership, and respect.
• •Calm under pressure, solution-oriented, and collaborative.