Digital Campaign Coordinator

About the Role

We are looking for a highly motivated, analytical, and results-driven Digital Campaign Coordinator to take ownership of the execution, management, and continuous optimisation of paid digital advertising campaigns across multiple platforms.

This is a hands-on performance marketing role focused on transforming advertising investment into measurable outcomes. You will lead campaign planning, execution, performance analysis, and optimisation across Google Ads and Meta Ads, while supporting advertising initiatives on LinkedIn, Pinterest, OpenAI, and emerging digital platforms.

The ideal candidate will go beyond campaign monitoring and reporting, proactively identifying opportunities, interpreting performance data, and implementing improvements that drive stronger engagement, higher-quality enquiries, and greater advertising efficiency.

About the Client

You will be working with a purpose-driven organisation dedicated to creating meaningful social impact through community-focused services and initiatives.

The organisation is committed to raising awareness of foster care, connecting with prospective foster carers, and generating meaningful engagement that supports positive outcomes for individuals, families, and communities.

With a strong focus on innovation, collaboration, and measurable results, the organisation provides an opportunity to apply your digital marketing expertise to campaigns that make a genuine difference.

Ideal Profile

Essential Requirements

3+ years of hands-on experience managing and optimising paid digital advertising campaigns.

Proven expertise in Google Ads and Meta Ads Manager, including campaign setup, targeting, budget management, optimisation, and reporting.

Experience managing Google Ad Grants campaigns or a strong understanding of their requirements and best practices.

Demonstrated success in improving campaign performance through proactive optimisation, structured testing, and data-driven decision-making.

Strong analytical capabilities, with the ability to translate complex campaign data into actionable insights and recommendations.

Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, conversion tracking, and UTM management.

Solid understanding of lead generation strategies, conversion funnels, cost-per-lead optimisation, and campaign attribution.

Experience developing and executing A/B tests across audiences, advertising creative, messaging, and landing pages.

Ability to evaluate lead quality and optimise campaigns for meaningful conversions rather than vanity metrics.

Strong knowledge of audience targeting, segmentation, remarketing, and performance measurement.

Excellent written and verbal English communication skills, with the ability to clearly communicate performance insights to stakeholders.

Strong organisational skills, attention to detail, and the ability to manage multiple campaigns and competing priorities.

A proactive, solutions-focused approach with strong initiative and a commitment to continuous improvement.

Highly Desirable

Google Ads Certification and/or Meta Blueprint Certification.

Experience managing paid advertising campaigns across LinkedIn, Pinterest, and emerging platforms, including OpenAI advertising opportunities.

Previous experience supporting not-for-profit, community services, healthcare, education, or social impact organisations.

Familiarity with CRM systems, lead tracking integrations, and marketing automation tools.

Experience using Looker Studio, Power BI, or similar data visualisation and reporting platforms.

Knowledge of landing page optimisation and conversion rate optimisation (CRO).

Experience leveraging AI-powered advertising tools, automated bidding, creative testing, and performance analysis.

Understanding of Australian digital advertising audiences, market dynamics, and consumer behaviour.

Awareness of privacy, consent, and data protection requirements relevant to digital advertising.

Responsibilities

1. Paid Digital Campaign Management

Plan, develop, launch, and manage paid advertising campaigns across Google Ads and Meta platforms, including Facebook and Instagram.

Execute campaigns across Google Search, Display, Performance Max, YouTube, and other relevant advertising formats.

Configure and optimise campaign structures, audience targeting, keywords, bidding strategies, placements, creative assets, and budgets.

Manage Google Ad Grants campaigns, ensuring compliance with program guidelines while maximising campaign reach and conversions.

Support paid advertising initiatives across LinkedIn, Pinterest, OpenAI, and emerging digital platforms.

Align advertising campaigns with brand awareness, audience engagement, and lead generation objectives.

Monitor campaign budgets and performance to maximise advertising efficiency and return on investment.

2. Campaign Performance Analysis and Reporting

Analyse campaign performance to identify emerging trends, challenges, growth opportunities, and optimisation priorities.

Develop insightful performance reports with clear findings, actionable recommendations, and measurable improvement opportunities.

Track key metrics, including impressions, reach, click-through rate (CTR), cost per click (CPC), cost per lead (CPL), conversion rates, and lead quality.

Investigate performance fluctuations and determine the underlying factors influencing campaign results.

Translate advertising data into practical recommendations for improving targeting, messaging, creative performance, budget allocation, and conversions.

Communicate campaign insights and recommended actions effectively to marketing stakeholders.

Use performance insights to support strategic campaign planning and advertising investment decisions.

3. Continuous Campaign Optimisation

Proactively identify and implement opportunities to improve campaign performance, conversion quality, and advertising efficiency.

Continuously refine campaign structures, audiences, keywords, placements, bidding strategies, and targeting approaches.

Optimise lead generation campaigns to increase qualified enquiries while reducing acquisition costs.

Identify underperforming campaigns and implement corrective actions through budget adjustments, targeting refinements, and strategic testing.

Recommend budget reallocations based on campaign performance, business priorities, and conversion opportunities.

Evaluate the end-to-end conversion journey to identify improvements in lead quality and conversion rates.

Collaborate with marketing and creative teams to enhance messaging, advertising assets, and landing page performance.

4. Testing, Tracking and Measurement

Design and execute structured A/B testing initiatives across advertising creative, messaging, audience segments, landing pages, and campaign formats.

Implement, maintain, and troubleshoot conversion tracking across digital advertising platforms.

Manage tracking and measurement tools, including Google Tag Manager, GA4, Meta Pixel, Conversions API, and UTM parameters.

Maintain accurate campaign attribution and consistent performance measurement across channels.

Analyse audience performance using demographic, geographic, behavioural, and interest-based segmentation.

Leverage campaign testing insights to recommend improvements in creative execution, audience engagement, and conversion performance.

Document testing results, evaluate outcomes, and apply learnings to future campaign strategies.

5. Digital Advertising Innovation

Stay informed about emerging trends, developments, and best practices across Google Ads, Meta Ads, and other advertising platforms.

Monitor platform updates, algorithm changes, targeting enhancements, campaign formats, and measurement technologies.

Explore opportunities to improve campaign effectiveness through AI-powered tools, automation, and advanced bidding capabilities.

Recommend innovative advertising channels, audience strategies, campaign formats,