Digital Channel Manager - Lifebroker

Company Description

Welcome to TAL. As a leading life insurer, we’ve been protecting Australians for over 150 years. Backed by Daiichi Life, we're driven by big ambitions and empower to create better products and services.

Together with our Partners, we’re helping millions of Australians live a life filled with choices, options, and freedoms. See the direct impact you make delivering support and financial security with care and expertise. Grow beyond expectations with diverse roles, global connections, and exclusive learning opportunities.

Work with passionate, bright and capable colleagues. Feel inspired by supportive leaders. Collaborate with heart, where flexibility, wellbeing and inclusivity is valued. Together, we're reimagining insurance.

Bring your curiosity, ambition and unique perspective, and help us continue reimagining insurance through innovative thinking, digital capability and a commitment to better outcomes for the people who depend on us.

• Job Description
• At Lifebroker, part of TAL, you'll help shape the future of how Australians access and engage with life insurance through innovative digital experiences. In this influential role, you'll drive meaningful improvements across the customer journey, helping more people find the cover they need with greater ease and confidence. By leading digital transformation and creating seamless, customer-focused experiences, you'll contribute to our purpose of helping Australians live a life filled with choices, options and freedoms, while making a measurable impact on business growth and customer outcomes.

• In this role you will:
• •Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading customer experiences and measurable business growth.
• •Own and optimise the end-to-end digital sales funnel to improve conversion, customer satisfaction and revenue outcomes.
• •Drive digital transformation initiatives and implement emerging technologies that strengthen capability and competitive advantage.
• •Deliver data-led testing and optimisation programs that continuously improve website performance and customer engagement.
• •Influence senior stakeholders and partners to align priorities and embed digital best practice across the business.
• •Own digital channel performance, leveraging insights and analytics to inform decisions and maximise results.

• Qualifications
• •Hold a relevant tertiary qualification and bring at least five years’ experience managing digital channels, websites or digital products, with demonstrated growth in scope and responsibility.
• •Apply strong knowledge of modern web technologies, digital platforms and marketing technology to identify opportunities, solve complex problems and optimise customer experiences.
• •Partner effectively with IT and business teams to deliver complex technical implementations, platform integrations and digital solutions.
• •Lead digital initiatives using agile delivery practices and tools, with experience as a product owner or in a similar strategic delivery role.
• •Use digital analytics platforms such as Google Analytics or Adobe Analytics to develop actionable insights through segmentation, custom reporting, attribution and data visualisation.
• •Bring hands-on experience with CMS platforms, such as Salesforce, including implementation, content strategy and governance.
• •Design and deliver structured experimentation programs using A/B testing platforms and sound testing methodologies to improve conversion and customer engagement.
• •Communicate clearly and influence stakeholders at all levels, translating data and insights into actionable recommendations.
• •Demonstrate curiosity, adaptability and a continuous improvement mindset, embracing innovation and new ways of working to create value for customers and the business.
• Benefits

At TAL, we're committed to helping our people thrive both professionally and personally. Depending on your role and eligibility, benefits may include:

• •Flexible and blended ways of working that support your work and personal commitments.
• •Access to learning, leadership development programs, LinkedIn Learning and global career opportunities through the Daiichi Life Group.
• •TAL-funded Life, Income Protection and Total & Permanent Disability insurance, plus employee insurance discounts.
• •Wellbeing support including Employee Assistance Program services, wellbeing resources, annual flu vaccinations and health initiatives.
• •Additional leave benefits including paid parental leave, wellbeing leave, community leave and purchased leave options.
• •Access to TAL Rewards Plus, offering discounts at hundreds of popular retailers and services.

Our Commitment to Inclusion

We're proud to be recognised as an Employer of Choice for Gender Equality and maintain partnerships with organisations including Diversity Council Australia, Australian Disability Network and Pride in Diversity . Through our Innovate Reconciliation Action Plan , we're also committed to building meaningful relationships, creating opportunities and contributing to positive outcomes for Aboriginal and Torres Strait Islander peoples.

We welcome applications from people with diverse experiences, perspectives and backgrounds and are committed to providing an inclusive recruitment experience for all candidates. Need adjustments during the recruitment process? Let our team know by getting in touch with us here we’re here to support you.

If you are already a TAL employee, please apply via the Jobs Hub in Workday. This is important to ensure that your application is recorded accurately.