Digital Communications Strategist

ABOUT THE JOB

The American Civil Liberties Union Foundation of the District of Columbia (ACLU-DC) seeks applicants for the full-time position of Digital Communications Strategist. This hybrid role is based in Washington, DC.

The Digital Communications Strategist leads ACLU-D.C.’s digital ecosystem and engagement strategy. This position owns the organization’s website, email, SMS, CRM, analytics, and digital engagement infrastructure, ensuring supporters can easily find information, access resources, and deepen their involvement with the organization. The role uses data, technology, accessibility best practices, and user-centered design to create meaningful digital experiences that strengthen supporter relationships and advance organizational goals.

The ACLU-DC operates as a hybrid workplace. Residency in Washington, D.C., Maryland, or Virginia is a condition of employment. This is a full-time position, and occasional evening or weekend work may be required.

The deadline for applying is 11:59pm Eastern time on Sunday, Nov. 22, 2026. Priority review will be given to applications received by Nov. 15, 2026.; Due to the pace of the search, candidates are strongly encouraged to apply as soon as possible . Applications may close before the posted deadline based on the volume of submissions received.

WHAT YOU’LL DO

As a member of ACLU-D.C.'s Communications Department and reporting to the Strategic Communications Director, the Digital Communications Strategist will design and execute the organization’s digital presence, outreach, and advocacy.

YOUR DAY TO DAY

Digital Engagement & Communications

Develop and execute digital audience engagement tactics across email, SMS, website, and other digital platforms.

Contribute to and maintain a detailed content calendar and publishing cadence for digital content related to emails, website, and SMS messages.

Design supporter engagement journeys that move audiences from awareness to action and sustained involvement.

Write, edit, and distribute digital content, including email communications, action alerts, blog posts and web content, and internal program communications.

Stay current on organizational activities to proactively identify story opportunities and keep the organization’s public presence active and relevant.

Ensure brand consistency across all materials and platforms.

Advise leadership on digital public messaging.

Contribute to events by participating in planning and providing on-site event support as needed.

Website Strategy & User Experience

Develop, implement, and manage ACLU-D.C.'s website strategy, content production, user experience, accessibility, and ongoing optimization.

Use content management systems to maintain website content, including resources, reports, publications, and advocacy materials.

Analyze website performance analytics and user behavior to improve engagement, navigation, and accessibility.

Ensure all web content reflects organizational priorities, brand standards, and best practices.

Every Action and Digital Strategy

Serve as the Communications team's primary EveryAction strategist, which includes developing, tracking, and implementing engagement tactics.

Create HTML emails, forms, action alerts, and related digital communications materials.

Develop audience segmentation strategies and reporting frameworks that support organizational goals.

Monitor and analyze digital performance metrics, developing recommendations to improve engagement, retention, and conversion.

Create dashboards and reports that measure digital communications performance and inform strategic decision-making.

Collaboration & Project Management

Project manage digital projects and coordinate implementation across communications, legal, advocacy policy, and development teams.

Collaborate with national and affiliate ACLU staff, coalition partners, and vendors to advance shared communications objectives.

Serve as back-up support for social media management and content creation.

Exercise independent judgment in managing competing priorities, project timelines, and resource allocation.

Stay current on digital communications trends, accessibility standards, digital tools, and emerging technologies.

Other duties as assigned.

FUTURE ACLU-D.C. TEAM MEMBERS WILL

Be committed to advancing the priorities and mission of the ACLU-D.C.

Center and embed the principles of equity, inclusion, and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives.

Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts.

WHAT YOU’LL BRING

Required Qualifications

3+ years of experience in digital strategy, digital communications, digital marketing, and/or digital audience engagement.

A portfolio or writing samples demonstrating strong writing and editing across at least three formats (e.g., email newsletter, website content, SMS materials).

Experience managing WordPress websites and content management systems.

Experience with UX/UI, user experience optimization, or digital experience strategy.

Advanced experience with EveryAction or comparable CRM platforms.

Experience with email marketing, SMS programs, audience segmentation, and supporter stewardship strategies.

Strong analytical skills and experience using digital analytics tools and dashboards.

Working knowledge of HTML and CSS.

Demonstrated success managing complex projects and coordinating cross-functional stakeholders.

Excellent writing, editing, and organizational skills.

Desired Qualifications

Experience with WCAG accessibility standards and digital accessibility best practices.

Experience with A/B testing, conversion optimization, and digital measurement frameworks.

Experience working within advocacy, nonprofit, or mission-driven organizations.

Required Competencies

Strategic thinking

Data-driven decision making

Project management

Technical curiosity and continuous learning

Attention to detail

Collaboration and relationship building

Commitment to civil liberties and civil rights

COMPENSATION PACKAGE

We know that great people make a great organization. We value our people and know that what we offer as part of a complete compensation package is essential to not just their work, but also to their overall well-being.

The annual salary range for this position is $85,000 - $104,999, depending on experience and qualifications.

In addition to salary, ACLU-D.C. offers a broad range of benefits, including:

Time away to focus on the things that matter with generous paid time-off and leave policies, including a 90-day paid sabbatical after five years of service

Focus on well-being with employer paid comprehensive healthcare benefits for the employees and family members (including medical, dental and vision coverage)

Plan for retirement with 401k plan and employer match

Reduce student loan debt with employer funded student loan repayment assistance

Grow professionally with annual professional development funds and internal professional development programs

HOW TO APPLY

To complete the application, you will need to upload:

A resume that lists relevant experience and education.

A one-page cover letter explaining your interest in and qualifications for the position.

A digital portfolio or three digital writing samples.

Applications without all of the above will not be considered. Please apply through https://acludc.bamboohr.com/careers/62 .

HIRING PROCESS

The hiring process may consist of:

Skills assessment relevant to the role and/or phone screen

Interview(s) with members of the Communications Department and wider organization

Final-stage interviews with organizational leadership

Reference checks

If you have a disability and need accommodation regarding any part of the application process, please c