Digital Enablement Business Partner

1. Job Purpose

The Digital Enablement Business Partner is the primary D&T partner responsible for enabling the successful adoption, deployment, governance, and evolution of digital capabilities supporting Commercial and Medical teams across Business Units and Therapeutic Areas.

Operating within the Local Commercial & Medical Digital & Technology (D&T) operating model, the role acts as the local counterpart to Global Product Owners and Platform Teams, ensuring that global digital products, customer engagement capabilities, and AI solutions are effectively embedded into local business operations while remaining compliant with GSK standards and global guardrails.

The role combines business partnership, digital capability enablement, solution deployment, innovation, and governance to accelerate omnichannel customer engagement, improve customer experience, and deliver measurable business impact.

The position may focus on one of four digital capability domains:

• •Digital Marketing & Medical
• •Digital Field Force
• •Digital Channels
• •Digital Content

While providing expertise in a dedicated area, all Digital Enablement Business Partners operate with an end-to-end omnichannel mindset and contribute to Enterprise AI adoption and local AI innovation.

2. Key Responsibilities

Digital Capability Deployment & Business Partnership

• •Drive adoption and continuous improvement of global digital platforms, products, and services.
• •Partner with Marketing, Medical, and Field Force stakeholders to translate business needs into technology-enabled solutions.
• •Partner with Global teams and vendors to improve products and deliver solutions that can drive real impact in the business.
• •Support deployment of digital roadmaps aligned with Business Unit and Therapeutic Area priorities.
• •Represent local business requirements to Regional and Global D&T teams while promoting standardized and scalable solutions.

Omnichannel Customer Engagement Enablement

• •Enable digital capabilities that support omnichannel customer engagement and execution.
• •Partner with Omnichannel Project Managers, Orchestrators, and Data teams to ensure tools and platforms support business plans and customer journeys.
• •Facilitate effective integration of channels, content, data, and customer engagement technologies.
• •Promote customer-centric and data-driven ways of working across Commercial and Medical organizations.

Governance, Compliance & Operational Excellence

• •Project and Portfolio management skills, as well as managing ROI and design methodologies are absolutely key for this role.
• •Ensure all digital solutions and processes comply with GSK policies, industry codes, privacy requirements, and regulatory standards.
• •Provide guidance on compliant use of digital platforms, engagement channels, content solutions, and AI technologies.
• •Collaborate with Compliance, Legal, Privacy, Security, and Quality teams to mitigate risk and maintain audit readiness.
• •Support governance frameworks, documentation standards, and continuous process improvement.

Personalization, Analytics & AI Enablement

• •Enable capabilities supporting customer segmentation, targeting, personalization, and engagement optimization.
• •Partner with Data Analysts and Omnichannel Data Translators to ensure solutions support analytics and business insight generation.
• •Support deployment and adoption of Enterprise AI capabilities and contribute to approved local Machine Learning and Agentic AI initiatives.
• •Monitor adoption, business value, and opportunities for continuous enhancement of digital and AI-enabled solutions.

Innovation, Community of Practice & Change Enablement

• •Contribute to relevant Global and Regional Communities of Practice.
• •Share local requirements, lessons learned, and innovation opportunities.
• •Support change management, communication, training, and adoption activities.
• •Promote agile methodologies, experimentation, continuous learning, and digital innovation across business teams.

3. Basic Qualifications

• •Bachelor’s degree in Business, Marketing, Digital, Technology, Data Analytics, Information Systems, Life Sciences, or a related field.
• •Experience in digital enablement, digital marketing, CRM, omnichannel engagement, customer experience, or related D&T functions.
• •Experience delivering technology-enabled business solutions in complex environments.
• •Demonstrated ability to work effectively across multiple stakeholders and functions.
• •Experience in project, product, or capability deployment.
• •Strong communication, collaboration, and stakeholder management skills.
• •Fluent English and local market language.

4. Preferred Qualifications

• •Advanced degree in Business, Digital, Technology, Analytics, or related discipline.
• •Experience in pharmaceutical, healthcare, or other regulated industries.
• •Experience working with Marketing, Medical, Commercial Excellence, or Field Force teams.
• •Exposure to Customer Analytics, AI, Machine Learning, or Generative AI initiatives.
• •Experience working with global product organizations and platform deployments.
• •Knowledge of Agile methodologies and digital product operating models.

Skills

Agile Methodology, Cross-Functional Teamwork, Data Analysis, Design Thinking, DevOps, Prioritization, Product Development Research, Product Roadmapping, Project Management, Return on Investment (ROI), Software Development, Strategy Deployment, User Experience (UX), User Interface (UI) Design

Spanish Salary Range / Rango salarial en España: EUR 55,725 to EUR 92,875The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.El rango salarial bruto anual para nuevos empleados en esta posición se encuentra se indica más arriba para cada ubicación correspondiente. Estos rangos tienen en cuenta varios factores, como las habilidades, la experiencia, el nivel educativo de la persona candidata y las condiciones del mercado para el puesto. Además, esta posición puede incluir un bonus anual y la posibilidad de participar en nuestro programa de incentivos a largo plazo basado en acciones, en función del nivel del puesto. Durante el proceso de selección se facilitará información más detallada sobre el paquete completo de beneficios. Además, esta posición puede incluir un bonus anual y la posibilidad de participar en nuestro programa de incentivos a largo plazo basado en acciones, en función del nivel del puesto. Durante el proceso de selección se facilitará información más detallada sobre el paquete completo de beneficios. Este puesto está abierto a candidatos en distintas ubicaciones por lo que también se muestran los rangos salariales correspo