Digital Experience Strategist

The University of Nevada, Reno (UNR) appreciates your interest in employment at our growing institution. We want your application process to go smoothly and quickly. Final applications must be submitted prior to the close of the recruitment.

If you need assistance or have questions regarding the application process, please contact our recruitment helpline at (775) 784-1495 or jobs@unr.edu .

Job Description

The University of Nevada, Reno is seeking an innovative and data-driven Digital Experience Strategist to support the planning, coordination, and execution of the University's digital experience, growth marketing, and brand awareness initiatives.

Reporting to the Assistant Director, Digital Experience, the position executes and optimizes the University's integrated paid media and growth strategies, ensuring the institution is effectively found, understood, and cited across both traditional and AI-driven search environments.

The role manages paid campaigns across search, social, and programmatic channels, aligning them with unified digital discovery and visibility strategies, and coordinates directly with creative, content, and communications teams to execute the University’s digital experience roadmap .

Primary Responsibilities

Paid Media Management

• •Support in the implementation of omnichannel paid media strategies that align with the University’s awareness and enrollment marketing objectives.
• •Manage advertising campaigns across various paid media channels, including Google Ads, Facebook Ads, TikTok Advertising, LinkedIn Ads, and programmatic DSP.
• •Oversee day-to-day paid media optimizations and budget pacing in-platforms.
• •Partner with the creative team to create quarterly campaign messaging roadmaps and identify creative asset needs for paid media campaigns.
• •Project manage creative asset trafficking and quality assurance to ensure assets are delivered on time and align with advertising best practices.
• •Manage paid media budget pacing to ensure campaigns are executed within budget and resources are allocated effectively.

SEO & AI Visibility Management

• •Support in the development and implementation of search discoverability strategies that align with the University’s AI visibility objectives.
• •Perform SEO/AEO audits to identify visibility benchmarks and discoverable content opportunities, including LLM brand mentions and citations, competitive positioning, and content gap assessments.
• •Collaborate with a team of social media managers, public relations specialists, content producers, and web strategists to ensure AI content recommendations align with the team’s broader marketing roadmap.
• •Work with a team of web strategists to build and optimize web pages in the CMS that are easily consumable and synthesizable by LLMs — using clear definitions, Q&A formats, and strong internal linking for topical authority.

Insights Analysis & Reporting

• •Conduct ongoing insights and analysis within measurement tools, such as Google Analytics, Search Console, Data Studio, SEMRush, and others.
• •Set and monitor measurement benchmarks in analytics dashboards to show performance lifts from strategy execution.
• •Translate complex dashboard data into clear, actionable optimization recommendations.

Required Qualifications

Bachelor’s Degree and three (3) years of related work experience; OR

Master’s degree and two (2) year of related work experience.

Related Experience:

• •Professional experience in digital marketing, growth marketing, or web strategy fields.
• •Hands-on experience managing advertising campaigns within paid advertising platforms including, Google Ads, Facebook Ads, TikTok Ads, and programmatic DSP.
• •Robust experience auditing audience behavior data and channel performance within tools such as SEMRush, SparkToro, Google Search Console, and Google Analytics.
• •Collaborative experience working with cross-functional teams, like creative and web, to develop user-centered advertising creatives and website landing pages.

Compensation Grade

The typical salary range for this position is Min $63,046 – Med $78,807 – MAX $84,568. Salary is based on related education and experience, internal equity and budgets.

To view the salary schedule for this position, please visit: Salary Schedules and select Administrative Faculty by Grade. Salary is competitive and commensurate with related education and experience.

Schedule/Travel

Variable work schedule

Occasional travel may be required

Remarkable Retirement

Our retirement plan is beyond compare. Your 19.25% contribution is generously matched by the University. With the faculty retirement plan, you are 100% vested your first day. Sit back and watch your retirement dollars grow! All permanent employees on an annual "A" or "B" contract who are employed at least 50% full-time are eligible to participate in the NSHE retirement program unless they are members of PERS of Nevada.

Perks of Working at UNR

• •Health insurance options including dental and vision - Health Insurance
• •Generous annual, sick leave, long term disability and life insurance – Faculty Benefits
• •E. L. Wiegand Fitness Center offers annual or semester memberships and spouse/domestic partner membership options. E.L. Wiegand Fitness Center
• •Mountain EAP supports employees (and eligible dependents) through life's difficult moments. Mountain EAP is located in Reno and specializes in counseling and advising services for personal or interpersonal issues.
• •Faculty Senate is the principal representing body for faculty. Its membership includes representatives from each academic and administrative major unit of the University. Faculty Senate
• •No state income tax!

Grants-in-Aid for Faculty Employees

The University is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee’s spouse or domestic partner . Faculty Grants-in-Aid

Faculty Dual Career Assistance Program

The University of Nevada, Reno recognizes the importance of addressing dual-career couples’ professional needs. We offer a dual career assistance program to newly hired faculty spouses/partners that provides resources and assists them to identify career opportunities in Northern Nevada. Dual Career Assistance Program

Exempt

Yes

Full-Time Equivalent

100.0%

Required Attachment(s)

Please note, once you submit your application the only attachment/s viewable to you will be the attachment/s to the resume/CV section of the application. Any additional required attachment/s to the cover letter, references, additional documents sections of the application, will not be viewable to you after you submit your application. All uploaded attachment/s will be on the application for the committee to review. To request updates to attachments, prior to the committee review of applications, please contact the candidate helpdesk at jobs@unr.edu .

Attach the following attachments to your application

1) Resume/CV

2) Cover Letter

3) Contact Information for Three Professional References

This posting is open until filled

Qualified individuals are encouraged to apply immediately. This search will close without notice when a sufficient number of applications are received or a hiring decision has been made.

Posting Close Date

Note to Applicant

A background check will be conducted on the candidate(s) selected for hire.

HR will attempt to verify academic credentials upon receipt of hiring documents. If the academic credentials cannot be verified, HR will notify the faculty member that an official transcript of their highest degree must be submitted within thirty days of the faculty member’s first day of employment.

References will be contacted at the appropr