Digital Marketing and Customer Engagement Head

Arcera is a global life sciences company headquartered in Abu Dhabi, United Arab Emirates. Our purpose is to enable longer and healthier lives while creating sustainable growth. We develop, manufacture, and commercialize a broad range of high-quality innovative and proven medicines in key international markets. With an operational footprint spanning over 90 countries across four continents, and manufacturing sites in eight countries, we offer more than 2,000 medicines across various therapeutic areas worldwide.

We are looking for Digital Marketing and Customer Engagement Head to l ead customer engagement strategies and initiatives to enhance customer experience, drive loyalty, and support commercial growth through data-driven insights and cross-functional collaboration. Job holder will be based in our site in AL Obour city.

Main Duties:

Develop and implement customer engagement strategies aligned with commercial objectives

Design and manage customer journey mapping and experience improvement initiatives

Analyze customer feedback, behavior, and satisfaction metrics to identify opportunities

Collaborate with sales, marketing, and digital teams to ensure consistent customer communication

Lead loyalty and retention programs to strengthen long-term customer relationships

Monitor engagement KPIs and provide actionable insights to leadership

Support CRM optimization and segmentation strategies

Drive personalization and targeted outreach based on customer data

Manage customer engagement tools and platforms

Ensure alignment with brand values and customer-centric culture

Present engagement performance and recommendations to senior stakeholders

Job Requirements:

Bachelor’s degree in business, Marketing, or related field (master’s preferred)

12+ years of experience in customer engagement, experience management, or commercial roles

Strong understanding of customer behavior and journey mapping

Proficiency in CRM systems and customer analytics tools

Excellent communication and stakeholder management skills

Strategic thinking with a customer-first mindset

Ability to translate data into actionable engagement strategies

This is the opportunity to join a very dynamic organization, where decisions are taken fast and where you can actively participate in shaping our future. If this sounds exciting, we would love to hear more about you!