Digital Marketing Consultant - Social Listening Intelligence

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.

Key Responsibilities:

• - Monitor social media platforms, online communities, review sites, etc. for brand mentions, client feedback, industry developments, and emerging issues.
• - Support enterprise incident monitoring efforts by tracking conversations, gathering intelligence, and providing updates during incidents and high-profile events.
• - Analyze social and digital data to identify trends, sentiment shifts, client concerns, and potential reputational risks.
• - Assist in the development and maintenance of monitoring dashboards, reports, alerts, and listening queries.
• - Compile and distribute recurring reporting on brand sentiment, conversation volume, emerging topics, and key monitoring metrics.
• - Escalate identified issues and trends according to established monitoring and incident management procedures.
• - Partner with internal stakeholders to provide monitoring support, research, and intelligence related to business initiatives, campaigns, and reputation concerns.
• - Conduct ad-hoc analyses and research to support communications, marketing, client experience, and risk management efforts.
• - Maintain and optimize listening taxonomies, keyword searches, and monitoring workflows within social listening platforms.
• - Support the documentation of monitoring procedures, best practices, and operational processes.
• - Ability to be available after-hours and on weekends for crisis and incidents or ad-hoc needs periodically.

• ESSENTIAL DUTIES AND RESPONSIBILITIES
• Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
• 1. Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
• 2. Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
• 3. Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• 4. Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• 5. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
• 6. Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
• 7. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
• 8. Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

• QUALIFICATIONS
• Required Qualifications:
• The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• 1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• 2. Four years of related experience or an equivalent combination of education and experience
• 3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• 4. Experience managing projects or project work streams and works as an Individual Contributor
• 5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• 6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• 7. Ability to provide direction, and mentor less experienced teammates
• 8. Proficient in Excel and PowerPoint

• Preferred Qualifications:
• 1. Master's degree or MBA and previous experience in the banking industry
• 2. Experience developing digital marketing strategies that drive traffic and conversions
• 3. Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
• 4. Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
• 5. Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
• 6. Working knowledge of American Disabilities Act (ACT) compliance requirements
• 7. Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
• 8. Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
• 9. Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
• 10. Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
• 11. Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

• Visual / Audio / Speaking
• Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
• Manual Dexterity / Keyboarding
• Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
• Availability
• Able to work all hours scheduled, including overtime as