Digital Marketing Executive

About Webential

Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We help businesses grow their online presence through innovative digital strategies, creative solutions, and cutting-edge technologies.

Job Overview

We are looking for a passionate and results-driven Digital Marketing Executive with 2–3 years of experience to join our growing team. The ideal candidate should have hands-on experience in SEO, AI-powered marketing, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), content optimization, and digital analytics . You will be responsible for improving organic visibility, driving qualified traffic, and supporting digital marketing initiatives using the latest AI tools and search optimization techniques.

Key Responsibilities

Search Optimization

• •Execute on-page, off-page, technical, Local SEO, and eCommerce SEO strategies.
• •Optimize websites for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) .
• •Conduct keyword research, competitor analysis, content gap analysis, and search intent research.
• •Optimize website structure, metadata, internal linking, structured data (Schema), and Core Web Vitals.
• •Perform technical SEO audits and resolve crawl, indexing, duplicate content, broken links, redirect, and page speed issues.
• •Monitor website rankings and organic search performance.

AI-Powered Digital Marketing

• •Mandatory: Use AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or equivalent to improve research, content creation, optimization, reporting, and marketing productivity.
• •Optimize content for AI-powered search experiences and Google AI Overviews.
• •Stay updated with AI search trends, search engine algorithm updates, and emerging marketing technologies.

Content & Website Optimization

• •Work closely with content writers and designers to create SEO-friendly content.
• •Optimize existing content based on user intent, AI search, and search engine best practices.
• •Recommend website improvements to enhance user experience and conversions.

Analytics & Reporting

• •Monitor and analyze website performance using Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, and Ahrefs .
• •Track keyword rankings, traffic, conversions, and campaign performance.
• •Prepare weekly and monthly performance reports with actionable insights.

Collaboration & Continuous Learning

• •Coordinate with developers, designers, and content teams to implement digital marketing best practices.
• •Stay updated with the latest SEO, AI, AEO, GEO, and digital marketing trends.
• •Contribute ideas to improve campaign performance and online visibility.

Required Skills & Qualifications

• •Bachelor's degree in Marketing, Business, IT, or a related field.
• •2–3 years of hands-on experience in Digital Marketing and SEO.
• •Strong knowledge of SEO, Technical SEO, Local SEO, AEO, GEO, and AI Search Optimization .
• •Mandatory experience using AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or similar platforms.
• •Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, Ahrefs, and Screaming Frog .
• •Basic understanding of structured data (Schema), Core Web Vitals, indexing, crawling, and website performance optimization.
• •Strong analytical, problem-solving, and communication skills.
• •Ability to manage multiple projects and work effectively in a collaborative environment.
• •Passion for continuous learning and adopting emerging AI technologies.

Benefits

• •5 Days Working.
• •8:00 AM to 5:00 PM work schedule.
• •Leave Encashment.
• •Rewards & Recognition.
• •Learning & Development Opportunities.
• •Fun Fridays and Team Events.