Digital Marketing Manager

Description

The Opportunity

160 Driving Academy is looking for a results-driven, hands-on Digital Marketing Manager to help accelerate our digital marketing efforts and drive measurable business growth. Reporting directly to the Chief Marketing Officer, this role is ideal for an experienced digital marketer who knows how to turn ideas into action, build campaigns that perform, and leverage digital channels to connect with prospective students, graduates, employers, and business partners.

We're looking for someone who doesn't just understand digital marketing strategy—you know how to execute it. You can build an email campaign, launch a text messaging initiative, manage social media channels, develop automated customer journeys, and analyze performance to make the next campaign even better.

This is not a role focused solely on planning or overseeing vendors. We need a digital marketing doer. Someone who is comfortable working directly in marketing platforms, managing campaigns from concept through execution, and continuously finding opportunities to improve engagement, lead conversion, and enrollment. You'll play an important role in expanding our digital reach, strengthening customer communications, improving marketing automation, and ensuring our digital channels work together to support growth across both B2C and B2B audiences.

What You'll Own

Email Marketing & Marketing Automation

You'll manage the development, execution, and optimization of email marketing campaigns that nurture prospects, engage existing audiences, and drive conversions. From creating compelling email content and building templates to managing contact segmentation, automation workflows, and campaign performance, you'll help ensure we're delivering the right message to the right audience at the right time. You'll also identify opportunities to improve lead nurturing, customer journeys, and automated communications throughout the enrollment process.

SMS & Text Messaging Campaigns

You'll help build and manage our text messaging marketing efforts, creating timely, relevant communications that encourage prospective students to take the next step. You'll develop and execute SMS campaigns, automated follow-up sequences, promotional messaging, and engagement programs that support lead conversion, enrollment, and customer communication.

You'll work closely with internal teams to ensure messaging is coordinated, effective, and aligned with the customer experience while maintaining appropriate consent and compliance standards.

Social Media Management & Audience Growth

You'll manage the day-to-day execution of our organic social media presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and other relevant channels. This includes developing content calendars, creating and scheduling posts, coordinating creative assets, monitoring engagement, responding to community interactions, and identifying opportunities to grow our audience. You'll help bring the 160 Driving Academy brand to life through engaging content, student success stories, video, educational resources, and campaigns that inspire people to pursue new career opportunities.

Digital Campaign Execution

You'll execute integrated digital marketing campaigns across email, SMS, social media, websites, and other digital channels to support lead generation, enrollment growth, and brand awareness. You'll help connect campaign messaging, audience targeting, creative assets, landing pages, and follow-up communications into coordinated programs that move prospects through the marketing funnel. This role requires an understanding of both B2C and B2B marketing and the ability to adapt messaging and tactics to different audiences.

Analytics, Reporting & Optimization

You'll monitor digital marketing performance, track key metrics, and use data to continuously improve campaign effectiveness.

You'll help evaluate email engagement, SMS response rates, social media performance, lead generation, conversion rates, and audience growth. More importantly, you'll translate that data into actionable recommendations and make improvements that drive stronger results.

What You'll Do

• •Partner with the Chief Marketing Officer (CMO) to execute digital marketing strategies that drive lead generation, enrollment growth, brand awareness, and customer engagement.
• •Develop, launch, and optimize email marketing campaigns, including content creation, audience segmentation, scheduling, automation, and performance reporting.
• •Build and manage automated email workflows and lead nurturing campaigns that guide prospective students from initial inquiry through enrollment.
• •Plan and execute SMS marketing campaigns, including promotional messaging, automated follow-ups, and targeted communications.
• •Manage daily social media activities, including content planning, scheduling, publishing, community engagement, and performance monitoring.
• •Create engaging digital content and coordinate graphics, photography, videos, and other creative assets across marketing channels.
• •Support YouTube content management, video publishing, distribution, and audience growth initiatives.
• •Execute integrated digital marketing campaigns targeting both business-to-consumer (B2C) and business-to-business (B2B) audiences.
• •Maintain accurate contact lists, audience segmentation, campaign data, and marketing automation workflows.
• •Collaborate with admissions, operations, sales, and other departments to align marketing initiatives with business objectives.
• •Coordinate with external vendors and creative partners as needed.
• •Monitor, analyze, and report on key performance indicators (KPIs), including campaign engagement, lead generation, conversion rates, and audience growth.
• •Identify opportunities to improve campaign performance through testing, optimization, and automation.
• •Ensure all digital communications align with company branding, messaging standards, and applicable marketing and privacy regulations.
• •Stay informed on emerging digital marketing trends, AI tools, automation technologies, and industry best practices.
• •Recommend innovative strategies to improve marketing effectiveness, operational efficiency, and customer engagement.

Requirements

• •4–6 years of hands-on digital marketing experience, including email marketing, automation, social media management, and campaign execution.
• •Proven ability to develop, launch, manage, and optimize email marketing campaigns from start to finish.
• •Experience creating SMS marketing campaigns, automated communications, and lead nurturing workflows.
• •Proficiency with marketing automation platforms and customer relationship management (CRM) systems; Salesforce experience preferred.
• •Experience managing audience segmentation, contact lists, automated workflows, and customer engagement strategies.
• •Strong understanding of social media management, content scheduling, audience engagement, and organic growth strategies.
• •Experience executing integrated digital marketing campaigns across multiple channels and audiences.
• •Excellent copywriting skills with the ability to develop engaging, results-driven digital content.
• •Proficiency with marketing analytics and reporting tools, including tracking engagement, click-through rates, lead generation, and conversions.
• •Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• •Ability to work independently, adapt to new technologies, and take initiative in a fast-paced environment.
• •Strong communication skills, attention to detail, and a commitment to producing high-quality work.
• •Familiarity with creative design tools such as Canva, Adobe Creative Cloud, or similar platforms is a plus.
• •Experience with AI-powered marketing tools and emerging digital technologies is a plus.

Why 160 Driving Academy?

This role offers the opportunity to work directly with the Chief Marketing Officer while