Digital Marketing & Social Media Coordinator, iRoofing

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by

1) providing the best services for homebuyers

2) led by advantaged underwriting in insurance

3) to protect the whole home.

As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Job Title: Digital Marketing & Social Media Coordinator

Location: Colombia

Workplace Type: Remote

This role is employed through RemoFirst, Porch Group's Employer of Record partner in Colombia. Your employment will be legally administered through RemoFirst, while your day-to-day work is led by Porch Group."

Job Summary

The future is bright for the Porch Group, and we’d love you to be a part of it as a Digital Marketing & Social Media Coordinator

As our Digital Marketing & Social Media Coordinator, you'll help bring the iRoofing brand to life across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other relevant digital channels.

You'll create engaging content, manage our social communities, support product launches and events, and help plan and execute paid advertising campaigns across Meta and Google Ads.

You'll also be comfortable stepping in front of the camera to create authentic, engaging content for the iRoofing brand, from quick social videos and product highlights to event coverage and industry-focused content.

This is a hands-on role for someone who enjoys both the creative side of marketing and the analytical side of improving campaign performance.

What You Will Do As A Digital Marketing & Social Media Coordinator

Social Media & Content

• •Develop and manage iRoofing's social media content calendar.
• •Create engaging content including posts, graphics, reels, short-form videos, stories, and other digital content.
• •Appear on camera and help create engaging, personality-driven video content for iRoofing's social channels.
• •Develop creative concepts, hooks, scripts, and ideas for short-form video content.
• •Write compelling captions and marketing copy that reflect the iRoofing brand and speak to roofing professionals.
• •Turn product features, customer stories, industry trends, company news, and educational topics into engaging content.
• •Manage daily posting, comments, messages, mentions, and community engagement.
• •Identify relevant social media and roofing industry trends and find creative ways for iRoofing to participate in the conversation.
• •Monitor competitor activity and identify opportunities to differentiate the iRoofing brand.
• •Capture photos and video content at trade shows, events, customer visits, and company activities.
• •Interview customers, team members, partners, and industry professionals to create engaging social content.

Paid Digital Campaigns

• •Help plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads. Develop campaign audiences, messaging, creative concepts, and calls to action in collaboration with the marketing team.
• •Monitor campaign budgets and performance.
• •Test different audiences, creative, messaging, and campaign approaches to improve results.
• •Track key campaign metrics such as impressions, clicks, leads, conversions, cost per lead, and return on advertising spend.
• •Identify opportunities to improve campaign performance based on data.
• •Support retargeting and lead-generation campaigns that help move prospects through the marketing funnel.
• •Coordinate landing pages, creative assets, and campaign messaging with the broader marketing team.

Campaigns, Events & Collaboration

• •Support integrated marketing campaigns for product launches, promotions, webinars, trade shows, partnerships, and company events.
• •Collaborate with Marketing, Sales, Product, and Customer Success to develop relevant campaigns and content.
• •Help promote iRoofing's presence before, during, and after industry events.
• •Look for opportunities to turn customer experiences, events, and company activities into compelling digital content.

Analytics & Growth

• •Track and report on social media and digital advertising performance.
• •Use analytics to understand which content, campaigns, audiences, and channels are performing best.
• •Recommend improvements based on performance data and testing.
• •Help grow iRoofing's audience, brand awareness, engagement, website traffic, lead generation, and ultimately customer acquisition.
• •Stay current on changes and best practices across social platforms, Meta Ads, Google Ads, and digital marketing.

What You Will Bring As A Digital Marketing & Social Media Coordinator

• •2+ years of experience in social media, digital marketing, paid media, communications,
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• •Strong writing, communication, and storytelling skills in English language.
• •Hands-on experience managing multiple social media platforms.
• •Comfortable and confident appearing on camera and representing a brand in social
• •media content.
• •Strong English verbal communication skills and the ability to communicate naturally and
• •enthusiastically on video.
• •Experience creating short-form video content for platforms such as Instagram Reels,
• •TikTok, YouTube Shorts, and LinkedIn.
• •Experience with or strong working knowledge of Meta Ads Manager and Google Ads.
• •Understanding of digital advertising fundamentals including audiences, targeting,
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• •Comfortable working with marketing analytics and using data to make decisions.
• •Creative eye and a strong understanding of what makes digital content engaging.
• •Strong organizational skills and attention to detail.
• •Ability to manage multiple campaigns and priorities simultaneously.
• •Ability to work independently while collaborating with a team.
• •Comfortable learning new technology, software, and marketing tools.
• •Proactive, curious, and willing to test new ideas

• •Experience working with global and/or US based business teams
• •Workspace: A quiet space to work, an internet connection of at least 30 Mbps download | 10 Mbps upload

Bonus points

• •Hands-on experience growing and managing LinkedIn, particularly for B2B brands, SaaS, or professional audiences.
• •Experience creating and optimizing content specifically for TikTok, including short-form video, trends, hooks, and platform-native storytelling.
• •Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• •Google Ads or Google Analytics certifications.
• •Experience with Meta Business Suite / Ads Manager.
• •Experience with Google Analytics 4 and campaign tracking.
• •Experience with social media scheduling, reporting, or analytics platforms.
• •Experience with CRM or marketing automation platforms.
• •B2B, SaaS, technology, construction, roofing, or home-improvement industry experience.
• •Experience supporting trade shows, conferences, or industry events.
• •Experience with lead-generation or performance-marketing campaigns.

What Success Looks Like

Success in this role means more than simply posting regularly. You'll help iRoofing:

• •Build an active and engaged social media community.
• •Consistently produce high-quality content that resonates with roofing professionals.
• •Develop a recognizable and authentic personality for iRoofing across social media.
• •Increase awareness and engagement across our digital channels.
• •Generate qualified traffic and leads through organic and paid campaigns.
• •Continuously improving advertising perfor