Digital Marketing & Social Media Specialist

Digital Marketing & Social Media Specialist

Location: Remote | Full-Time

Department: Marketing

Reports to: Director of Marketing

About Kaizen Empire

Kaizen Empire is a fast-growing U.S.-based ecommerce company with $80M+ in cumulative revenue — and we’re just getting started. We operate multiple brands across Amazon, Shopify, and emerging marketplaces. Our 10-year vision is to reach $100M in annual revenue, powered by continuous improvement in our people, products, and performance.

Role Summary

We’re hiring a Digital Marketing & Social Media Associate to accelerate growth across TikTok, Instagram, Facebook, email, affiliates, and Shopify content. This is a hands-on, execution-first role that blends creative experimentation with AI-powered scale.

You’ll be responsible for growing social audiences, optimizing TikTok Shop, activating affiliates, and ensuring our content engine consistently drives traffic, conversions, and repeat purchases.

Key Responsibilities

Social Media & TikTok Shop

• •Manage organic content calendars for TikTok, Instagram, and Facebook.
• •Oversee TikTok Shop product listings and optimization .
• •Engage with communities (DMs, comments, mentions) to build customer trust.
• •Collaborate with creatives to produce trend-driven TikTok content.

Influencer & Affiliate Outreach

• •Identify and onboard influencers, affiliates, and blog partners.
• •Coordinate product seeding, campaigns, and content deliverables.
• •Launch and manage affiliate relationships, including commission campaigns (CC campaigns) and performance tracking.

Email Marketing & Post-Purchase Flows

• •Build and optimize AI-personalized campaigns, newsletters, and post-purchase sequences (thank-you, upsell, retention).
• •Partner with the creative team on copy and assets.
• •Use AI-driven testing to improve personalization, CTRs, and repeat-purchase uplift.

Shopify Blog & Content

• •Manage automated publishing of SEO-driven blogs on Shopify.
• •Repurpose blog content into AI-generated posts for social and email.
• •Ensure all content aligns with brand voice and drives measurable traffic.

Who You Are

• •4–5 years of experience in digital marketing, social media, or ecommerce marketing.
• •Proven experience with TikTok content and/or TikTok Shop .
• •Familiarity with Meta (Facebook, Instagram) publishing tools.
• •Skilled in email platforms (Klaviyo, Mailchimp, or similar).
• •Comfortable with Shopify CMS/blog publishing.
• •Strong understanding of U.S. consumer markets.
• •Curious, organized, and execution-focused — you thrive on making things happen.
• •Excited to learn and embrace AI-powered workflows .

Success Criteria

Social Media & TikTok Shop Impact

• •Grow TikTok, Instagram, and Facebook audiences by 15% MoM in followers and engagement, driven by trend-driven, AI-assisted content.
• •Fully optimize all core TikTok Shop products within 60 days , with a 15% MoM increase in TikTok-attributed sales .
• •Deliver viral breakout content (≥100k views) at least once per quarter through trend adaptation and AI-driven testing.

Content Velocity & Traffic Growth

• •Maintain automated publishing of 2+ SEO-driven blogs per day , with ≥50% organic traffic growth within 6 months.
• •Achieve top 3 Google rankings for 25+ new target keywords in 12 months , tracked via SEMrush.
• •Repurpose blogs into AI-generated social posts and emails within 24 hours , with ≥90% automation (minimal manual edits).

Affiliate & Influencer Activation

• •Automate outreach to onboard 20+ new influencers/affiliates per quarter , with ≥50% producing content or sales within 30 days.
• •Drive affiliates to contribute ≥10% of DTC revenue within 12 months , with transparent performance reporting.
• •Launch AI-automated CC campaigns , with quarterly improvements in ROI and conversions.

Email & Post-Purchase Lifecycle

• •Deploy AI-personalized email/SMS flows within 45 days , achieving:
• •≥25% open rates
• •≥10% CTR
• •5% uplift in repeat purchase rate within 6 months
• •Maintain weekly AI-driven A/B testing insights shared with the marketing team.

Cross-Channel Credibility Lift

• •Demonstrate indirect impact on Amazon via higher branded search volume and external traffic lift generated by social, content, and affiliates.
• •Document AI-driven workflows that cut execution time by ≥50% compared to industry benchmarks.