Digital Marketing Specialist

Description

The ideal Digital Marketing Specialist candidate will possess advanced knowledge of Hubspot and assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives. The Digital Marketing Specialist provides web design, marketing and public relations support across E.V. Bishoff Company’s four markets – Columbus, Cleveland, Cincinnati and Pittsburgh.

Requirements

The Digital Marketing Specialist's Duties and Responsibilities include the following. Other duties may be assigned.

Advanced Hubspot skills

Ability to create and edit floor plans.

Creates and maintains a monthly marketing calendar.

Maintains and creates Google Ads/follows analytics

Creates, implements and maintains monthly marketing campaigns for numerous company properties and office space.

Tracks monthly leads for each campaign and reports information to the president.

Creates and distributes monthly marketing collateral including but not limited to newsletters, email blasts, direct mailers, brochures.

Creates databases and updates sales board.

Coordinates the writing and distribution of press releases and press kits

Maintains media contacts and builds and relationships with important media and blogger contacts.

Produces/designs/creates leasing and event-related marketing materials including brochures, advertisements, postcards/mailers, mass e-mails, custom maps, invitations, and additional graphic productions as required.

Maintains the company's websites using WIX.

Utilizes contact database to prospect sales and assist in event planning.

Coordinates and manages administrative functions related to special events.

Coordinates company social media presence (Twitter, Linkedin, Facebook, Instagram, Youtube)

Create training videos using Adobe Audition or comparable program and adding to Youtube channel

Establishes leasing leads while marketing property amenities

Background in technical / desktop support beneficial

Working knowledge of HTML and CSS

The Digital Marketing Specialist's Knowledge, Skills, and Other Abilities:

Adobe Creative Cloud

Canva

Wix

Time management

Oral and written communication skills

Interpersonal skills

Organizational skills

Multi-tasking skills

Analytical and problem-solving skills

SEO/SEM

Google Analytics

Mailchimp

Microsoft Office Suite

Google Suite

Budget Management

The Digital Marketing Specialist's salary:

$60,000.00 per year to start.

The Digital Marketing Specialist's benefits package includes:

401(k)

401(k) matching

Dental insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Referral program

Retirement plan

Vision insurance