Digital Marketing Specialist

ORGANIZATION SUMMARY

Edify’s mission is to improve and expand sustainable Christ-centered education globally. Edify is a non-profit organization registered in the U.S. since 2009 and now has operations in 16 countries: Bolivia, Burkina Faso, Dominican Republic, Ecuador, El Salvador, Ethiopia, Ghana, Guatemala, Kenya, Liberia, Nigeria, Panama, Peru, Rwanda, Sierra Leone, and Uganda. Edify is focused on 3 key resources:

Training to equip school leaders and teachers to develop sustainable Christ-centered schools through in-person or virtual training, including one-on-one coaching and follow-up.

Capital to expand and improve school facilities through loans from Edify partners, commercial banks, savings and credit associations, and technology partners.

Education Technology to enhance learning outcomes and employability through access, training, and integration.

Learn more at www.edify.org

• Position Start Date:
• January 1, 2027

• Location:
• Remote (U.S. only)

• Reports To:
• Design and Social Media Manager

POSITION SUMMARY

We are looking for a top-performing, high-functioning Digital Marketing Specialist who thrives in a fast-paced, innovative workplace. This is a full time role. This position will play a crucial role in growing Edify’s brand experience through social media content creation and engagement for all platforms, and email marketing strategy and content creation, with a goal of growing Edify’s overall brand awareness and donor base. This role also includes working closely with the Marketing and Communications Team to maintain consistency of Edify’s brand and voice across various platforms and audiences.

A successful candidate will have strong knowledge of digital marketing and the ability to capitalize on new trends and technologies. The overall aim for this position is to increase Edify's brand awareness, drive engagement across different platforms and audiences, and deliver external communications that align with Edify's mission and vision. Reporting to the Design and Social Media Manager, the Digital Marketing Specialist will work closely with the Marketing and Communications Team and the Development Team to deliver on these goals.

SPECIFIC RESPONSIBILITIES

Must be adaptable and have outstanding attention to detail.

Create (visual and written) platform-specific content, schedule, and engage on various social media platforms.

Create (visual and written) content, schedule, test, and analyze emails to various audiences.

Engage with and respond to Edify's social media and email audiences

Track and analyze social media and email marketing performance to drive data-informed decisions.

Utilize the Language Identity Guide to maintain consistency and accuracy in how Edify describes its programs, impact, and mission.

Assist in the accuracy and integrity of subscriber lists and segments integrated with Salesforce for email marketing.

Assist the Design and Social Media Manager in the continued development and implementation of a comprehensive marketing strategy that represents the organization’s mission, goals, and objectives, including innovative ideas to share Edify’s stories to grow awareness, increase engagement, and optimize the user experience.

Any other related job functions as required.

EDUCATION REQUIRED

Bachelor's or Master’s Degree. Preferably in Marketing, Communications, or Non-Profit Management

EXPERIENCE DESIRED

1-3 Years of experience working in marketing, design, or a similar field.

Experienced communicator who can interact at the executive level.

Experienced in social media best practices and analytics.

Experience using Adobe suite – specifically InDesign, Illustrator, and Photoshop.

Proficient in Canva.

MINIMUM REQUIREMENTS

Passion for Christ-centered education and poverty alleviation.

Self-driven in managing diverse tasks and projects with minimal supervision.

Excellent written, verbal, and technology-based communication skills and telephone etiquette.

Creative problem-solver experienced in giving and receiving feedback.

Strong organizational skills, including effective time management and prioritization of competing demands and deadlines.

Ability to represent the organization with excellence.

Utmost professionalism when dealing with confidential matters and with people inside and outside the organization.

Ability to travel.

ADDITIONAL DETAILS

Background check: Successful completion of a pre-employment background check.

Degree Verification: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Edify is an equal opportunity employer. Diverse candidates including people of color, women, and members of other historically marginalized groups are encouraged to apply.