Digital Marketing Team Lead

Current Students: If you are currently employed or enrolled as a student at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Workday Internal Jobs Site for Students

Position Title:

Digital Marketing Team Lead

Job Category:

Student Hourly

Job Profile:

Student Help

Job Summary:

Accountability

Reports to Marketing Manager and Student Manager and is the primary liaison between them and the social coordinators.

Directly supports the CASE and FitRec Social Media Coordinators and the social media portion of the Design and Marketing Coordinator.

Coordinates all digital marketing efforts across all areas of University Centers

Position Overview

The Social Media Lead is responsible for overseeing strategy, execution, training, quality control, and analytics for all University Centers social media platforms, including Conference & Event Services, FitRec, CASE, Cupboard and University Centers.

In addition to producing content, this position supports the creation of content calendars for Social Media Coordinators, collaborations across accounts, and ensures brand alignment while improving engagement and marketing initiatives.

This role combines creative leadership, project management, staff development, and strategic planning.

Core Leadership Responsibilities

1. Team Supervision & Development

Supervise and mentor three Social Media Coordinators

Conduct monthly social media user group meetings

Provide constructive feedback on content before publishing

Assist in onboarding and training new social media staff

Participate in interviews for future Social Media Coordinators

2. Strategy & Direction

Develop semester-based social media strategy aligned with University Centers goals

Oversee content calendars and ensure coordinators are completing them

Ensure all content aligns with university branding guidelines

Identify growth opportunities, trends, and engagement strategies

Make data-informed decisions using marketing analytics

3. Quality Control & Brand Management

Approve posts before publishing when necessary

Ensure consistency in tone, voice, and visual branding

Monitor account engagement and audience interaction

Address public-facing issues or escalate concerns to management

4. Analytics & Performance Oversight

Maintain monthly analytics reports

Present performance updates in marketing team meetings

Propose strategic adjustments based on performance data

5. Administrative & Operational Leadership

Maintain structured content workflow using ClickUp

Ensure deadlines are met by coordinators

Serve as on-call resource for urgent social media needs during major events and emergencies (as scheduled)

Advanced Multimedia Oversight

While not required to produce all content, the Digital Marketing Team Lead should:

Provide technical guidance on photography, videography, and editing

Review and elevate creative quality

Step in on high-priority projects when needed

Skills and Requirements

Minimum one semester on the University Centers Marketing Team (preferred)

Demonstrated leadership ability and strong communication skills

Advanced understanding of social media platforms and analytics

Ability to manage multiple deadlines and supervise peers

Strong understanding of branding and marketing strategy

Education

The Marketing Student Manager must be at least a part-time student (enrolled in a minimum of 6 undergraduate or 5 graduate credits) and be in good academic standing (cumulative and semester GPAs of 2.0 or higher) at the time of hiring and throughout employment.

Qualifications and Wage Classification

In addition to the general qualifications for all UW Stevens Point student employees (taking at least 6 undergraduate credits or 5 graduate credits per semester and be in good academic standing with the University), the Digital Marketing Team Lead should have at least 2 semesters remaining on campus. The position requires the ability to work a minimum of 10 hours and a maximum of 20 hours during the academic year. Summer and Winterim hours are expected. The scheduled hours must fall between 8 a.m. and 4:30 p.m. in addition to occasional evenings and weekends as scheduled. This position is classified as Division II, Range II as defined in the UWSP University Centers Student Employment Wage Classification Scale.

Learning Outcomes

As a result of their involvement in the University Centers student employment program, student employees will gain experience in:

Job Knowledge

Personal Development

Responsibility/Task Completion

Customer Service

Community Engagement

Inclusivity at Work

Work Practices

Judgement/Problem Solving

Success Attributes

Base Wage

$13.30/hour

How to Apply

In order to apply, candidates should complete the application on BPLogix, linked here , and submit the Workday application on the next screen by uploading a resume.

Contact Information

For specific position details:

UC Marketing Student Manager – ucmarketing@uwsp.edu

For questions regarding University Centers Employment:

UC Student Employment Coordinator – ucsec@uwsp.edu

Key Job Responsibilities:

Special Notes:

Through the discovery and dissemination of knowledge, UW-Stevens Point stimulates intellectual growth, provides a liberal education, and prepares students for a diverse sustainable world. The university is committed to creating a safe, inclusive learning community for all faculty and staff from a variety of backgrounds. Visit https://www.uwsp.edu/join-uw-stevens-point/ for more information about UW-Stevens Point. To learn about the Stevens Point (aka Point) area fun, jobs, housing, education, quality of life, and bragging rights, visit www.stevenspointarea.com .

Individuals with disabilities who need a reasonable accommodation during the application or interview process should contact Human Resources and Affirmative Action at 715-346-2606 or hr@uwsp.edu.

The safety and success of students, faculty, and staff at the University of Wisconsin-Stevens Point is paramount. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act requires the distribution of an annual security report to all current and prospective students, faculty, and staff. You may obtain the complete report at https://www3.uwsp.edu/protsv/Pages/Clery.aspx

The University of Wisconsin-Stevens Point will not reveal the identities of applicants who request confidentiality in writing, except the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

An offer of employment will require a criminal background check and authorization to work within the United States as required by the Immigration Reform and Control Act of 1986.

UW is an Equal Opportunity Employer:

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.