Digital Media and Communications Coordinator

Job Description Summary

Organization's Summary Statement:

• Office/Department
• The Do Good Institute serves as the catalyst to transform the University of Maryland into the nation’s first Do Good Campus, where students are inspired to take action and spur innovations and solutions that tackle today’s social issues. The Institute, housed in the School of Public Policy at the University of Maryland, provides education, opportunities, and resources to develop the next generation of nonprofit leaders, social innovators, and civic-minded students.

The Digital Media and Communications Coordinator supports the communications, marketing, digital media, and branding priorities of the Do Good Institute and reports to the Senior Communications Manager. The Coordinator works as part of the Do Good Institute’s communications team and collaborates with members of the School of Public Policy, the University of Maryland’s Office of Strategic Communications, campus communicators, students, faculty, staff, alumni, community partners, and external vendors.

• Position Description
• As part of the Do Good Institute team, the Digital Media and Communications Coordinator supports the development and execution of communications, marketing, digital media, and branding strategies that advance the Institute’s mission, programs, initiatives, and impact. Reporting to the Senior Communications Manager, the Coordinator develops and produces compelling multimedia and digital content—including video, photography, social media, web content, newsletters, and other communications materials—to engage students, alumni, faculty, staff, campus partners, community partners, and external audiences. The position requires strong storytelling, research, writing, editing, multimedia production, and project management skills, as well as the ability to translate complex ideas and programs into accessible and engaging content that supports student engagement, thought leadership, alumni engagement, partnership development, and the Institute’s broader communications priorities.

The Coordinator manages the Institute’s social media presence, newsletters, digital content, editorial calendar, and related analytics and audience insights, while supporting communications and digital engagement for the Do Good Plaza portfolio, including the Students Change the World Exhibit, Rings Exhibit, and Do Good Sign. The Coordinator collaborates with members of the School of Public Policy, the University of Maryland’s Office of Strategic Communications, campus communicators, students, faculty, staff, alumni, community partners, and external vendors to develop and execute communications and engagement initiatives, including major programs and events such as the Do Good Challenge. The Coordinator will also support emerging communications priorities, including the responsible use of artificial intelligence and emerging technologies in digital media and communications.

The Communications Coordinator should be entrepreneurial in their work and will join a growing, talented team with ambitious goals. The Coordinator will collaborate with a variety of internal and external constituencies in a fast-paced, dynamic environment.

This position does not have direct staff reports but may have the opportunity to schedule, train, and supervise temporary student workers or interns. This position requires occasional evening and weekend work and reports to the Senior Communications Manager.

• Physical Demands:
• Work requires frequent walking and standing, including during events and programs, and occasional lifting, carrying, transporting, and setting up photography, video, audio, lighting, and other digital media equipment and supplies weighing up to approximately 25–35 pounds. The position may require bending, reaching, crouching, and working in indoor and outdoor environments. Requires manual dexterity and visual and auditory ability to operate digital media equipment and computer technology. Work also requires extended periods of computer use and movement between campus locations and event sites.

PREFERENCES

• Experience
• Two to four years of relevant professional communications work experience, preferably in higher education, nonprofits, or the social sector
• Experience with project management software and systems (such as Asana, Airtable, or others)
• Experience planning and executing events with diverse stakeholders (such as donors, executives, university leadership, students, and alums)
• Experience with email and contact management systems (such as MailChimp, Insightly, or others)
• Experience in graphic design software and systems (Canva, Adobe Creative Suite, etc.)
• Experience producing and editing video and multimedia content, including filming, photography, audio production, and post-production using Adobe Premiere Pro or comparable software.
• Experience managing a YouTube channel and using video and social media analytics to inform content strategy.
• Experience developing multimedia storytelling for social media and digital platforms.
• Experience managing digital exhibits, interactive installations, websites, or other technology-enabled public-facing experiences.
• Experience managing vendors, contracts, and external partners for digital media, exhibits, marketing, or communications projects.
• Experience managing communications for physical spaces, exhibits, visitor experiences, or public-facing installations.
• Experience with social media analytics, reporting, channel audits, audience insights, and competitive benchmarking.
• Experience developing and managing newsletters, including content development, audience segmentation, distribution, and analytics.
• Experience using artificial intelligence tools for communications, content development, digital media, or workflow optimization.

• Knowledge, Skills, Abilities
• Excellent organizational and project management skills to manage multiple deadlines, projects, contacts, and details
• Excellent social media management skills and experience; experience with Brandwatch or a similar platform is preferred
• Strong public speaking and presentation skills
• Excellent writing, editing, and proofreading skills, as well as strong verbal communication skills; knowledge of AP style a plus
• Excellent digital media skills, along with production knowledge and video editing skills
• Demonstrated commitment to expanding multicultural knowledge, awareness, and skills as evidenced through: demonstrating self-awareness; understanding and valuing others; demonstrating knowledge of social inequalities; interacting effectively with a diversity of people; fostering equity and inclusion.
• Emerging or established knowledge and interest in theories and best practices related to philanthropy, nonprofit leadership, student leadership, service-learning, civic engagement, social impact, or social innovation.
• Demonstrated strategic thinking to build cohesive and integrative programs and communications.
• Demonstrated ability to work independently and set priorities, as well as cooperatively and strategically in a team environment
• Must possess sound judgment, tact, and diplomacy in working with a variety of personalities and constituencies internally, across UMD, and externally
• Demonstrated ability to develop compelling multimedia stories and translate complex ideas, programs, and impact into engaging video, photography, written, and digital content.
• Strong knowledge of video production, editing, digital storytelling, social media platforms, and emerging digital communications practices.
• Ability to manage multiple digital platforms, content calendars, technology systems, vendors, and projects simultaneously.
• Demonstrated ability to use analytics and audience insights to evaluate communications performance and make strategic recommendations.
• Strong understanding of email marketing, audience segmentation, digital engagement, and content distribution strategies.
• Ability to troubleshoot technology and digital systems and coordinate effectively