Digital Paid Media Analyst

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Digital Paid Media Analyst is responsible for supporting strategic implementation and optimization of our paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video and more across a suite of Travel & Leisure Co. brands. This role will help leverage digital media to achieve and exceed T&L business objectives, and partners with business groups across the organization to deliver against key drivers for the organization such as membership acquisition, booking generation, member retention and overall brand awareness.

Reporting to the Manager, Digital Paid Media, there will be close partnership with our digital marketing agency and social channels as well as teams such as campaign management, brand / creative and analytics. This will be a hybrid position working onsite in Orlando on Monday, Tuesday, Wednesday and from home Thursday, Friday.

How You'll Shine:

Paid Digital Media Execution & Optimization

Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic and paid social in order to meet business KPIs

Build, launch, and implement campaign delivery across all applicable channels including, paid search, programmatic mobile & display, paid social media, native and online video

Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution

Partner and collaborate with internal business teams (marketing, analytics, creative) to deploy and evolve program based on changing business needs/objectives

Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)

Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&Cs

Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure

Work with internal teams to ensure creative assets meet placement best practices and site specs/requirements

Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs

Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance

Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards

Paid Digital Media Analysis & Measurement

Continuously monitor digital campaign performance results to determine what is working and what can be improved

Work closely with the analytics team and Manager to identify key drivers of engagement and conversion. Then ensure said KPIs are embedded within campaign strategy

Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs

Work collaboratively with the analytics team on media performance and optimization, establishing the most effective targeting and personalization strategies

Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success

Team Collaboration & Communication

Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices

Collaborate with peers (paid search, SEO) and build deep understanding of cross-channel strategies to spot opportunities or create synergies where possible

Provide strong internal client service (e.g. – quality, responsiveness, and attention to detail)

Travel Requirements

Travel may be required to work with media agency, platform vendors and regional business partners to receive and provide training and support for decentralized media activities (less than 10% of time).

What You'll Bring:

Bachelor’s degree for a 4-year college required

Bing/Google Ads Search and Google Analytics certified, heavily preferred

Meta Certified Professional, preferred

Google certified, heavily preferred (Display, Video)

Strong working knowledge of key advertising platforms, including Google Ads, Microsoft Ads, Meta, Pinterest, and major DSP’s (Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.)

Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly

Ability to work proficiently and in a fast-paced environment with a variety of challenges.

Experience developing CRM/1st Party Data digital strategies, a plus

Excellent verbal, written and presentation skills

Passionate about engaging potential customers and building out best practices

Strong attention to detail and highly analytical

A desire to test and learn as well as innovate

Experience with digital ad server technology (e.g., DoubleClick, Sizmek, etc.)

Knowledge of digital media technologies including ad servers, DSPs, and tag management

Experience with website analytics tools (e.g. – Google Analytics, Omniture)

2-5+ years of experience of paid search planning/strategy, social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.

1+ years of analytics experience with reporting methodologies and deploying measurement strategies.

1+ years working with or for a digital marketing agency, a plus

Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units

Experience in creating paid media campaigns from scratch (researching, budgeting, strategy, optimization, maintenance, and reporting)

Experience creating reports and deriving as well as communicating results and insights

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• •Medical
• •Dental
• •Vision
• •Flexible spending accounts
• •Life and accident coverage
• •Disability
• •Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• •Wish day paid time to volunteer at an approved organization of your choice
• •401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• •Legal and identify theft plan
• •Voluntary income protection benefits
• •Wellness program (subject to provider availability)
• •Employee Assistance Program

Where Memories Start with You

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