Digital PR & AI Visibility Specialist

About The Ad Firm

The Ad Firm is a US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009. We partner with businesses across industries to grow visibility, traffic, and revenue through precision-built campaigns.

Job Overview

We’re looking for a Digital PR and Link Building Specialist who’s genuinely good at earning brand visibility through community engagement and media outreach. Your primary focus will be Reddit, Quora, and Digital PR campaigns . If you also know your way around HARO and journalist platforms, that’s a plus.

What You’ll Do

Reddit & Quora (Primary)

Identify and participate in subreddits, Quora topics, and niche online communities relevant to our clients

Build brand presence through authentic, helpful contributions, not spam

Answer questions, join discussions, and position client experts as credible voices in their space

Monitor community conversations and engage where clients can add real value

Digital PR (Primary)

Develop and pitch story angles, expert commentary, and original data hooks that earn editorial coverage

Secure backlinks and brand mentions from reputable publications and industry blogs

Build relationships with journalists, editors, and content creators over time

Research trending topics and news cycles to find timely placement opportunities

HARO & Journalist Outreach (Nice to Have)

Respond to journalist requests via HARO, Qwoted, Featured, and similar platforms

Write clear, credible expert pitches that stand out in a crowded inbox

Track submissions, follow up where appropriate, and report on placements secured

Required Qualifications

3+ years in link building, Digital PR, or community-based outreach

Proven hands-on experience in building a brand presence through genuine Reddit participation, Quora answers and niche community engagement.

Experience securing editorial placements in reputable news websites, industry publications and authoritative blogs.

Track record earning editorial backlinks or brand placements beyond guest posting

Strong written English: your pitches and community replies need to be sharp and credible

Able to manage multiple clients, hit monthly targets, and report results clearly

Comfortable with Ahrefs, Semrush, or similar tools for backlink research

Nice to have

Experience with HARO, Qwoted, Featured, or other journalist request platforms

Background in content writing, journalism, or SEO

Experience in medical, legal, home services, or other specialized industries

Familiarity with original research campaigns, digital PR assets, expert contributions, and podcast outreach.

Understanding of how off-site mentions, community discussions, and authoritative sources may

Experience developing and testing new link-building strategies with measurable results.

Why Join Us

Work with a diverse range of clients and industries.

Collaborative, fast-paced and growth-focused agency culture.

Competitive salary and performance-based bonuses.

Professional development support and access to SEO tools.

Flexible remote work options.

2 weeks of paid time off.

Paid sick leave.

8 paid holidays.

Health insurance.

How to Apply

Please submit your resume and a brief overview of your experience with Digital PR, SEO link building and AI search visibility.