Digital Strategist

Digital Strategist

Location: New Orleans, Louisiana / Hybrid

Position: Full-time

Reports to: Communications Director

About the Role

The ACLU of Louisiana seeks a creative, organized, and collaborative Digital Strategist to strengthen our digital presence and connect people with our civil rights and civil liberties work. Reporting to the Communications Director, this person will develop and execute digital plans, create compelling content, manage social media and website updates, and support event promotion and occasional media relations needs.

The ideal candidate combines strong writing and digital storytelling skills with an understanding of how to reach and engage diverse audiences, particularly communities of color across Louisiana. This is a hands-on role for someone who can turn complex issues into accessible content, manage multiple projects, and use audience insights to improve our outreach.

Key Responsibilities

Digital Strategy and Audience Engagement

Work with the Communications Director to develop and execute digital communications plans that advance the organization’s legal, advocacy, development, and public education priorities.

Manage a coordinated content calendar across social media, email, and the website; identify appropriate channels, formats, and timing for campaigns, news, and events.

Develop outreach that builds engagement with Louisiana communities, particularly communities of color and audiences underserved by traditional communications channels.

Monitor digital trends and audience feedback; track reach, engagement, website traffic, email performance, and participation in advocacy actions to inform recommendations and regular progress reports.

Coordinate digital outreach with coalition partners and community organizations to amplify shared campaigns, events, and advocacy priorities.

Assist the Communications Director with paid digital advertising campaigns, including preparing content, coordinating placement, and tracking performance within approved budgets.

Social Media and Content Development

Manage day-to-day social media content, including drafting, scheduling, publishing, and monitoring posts across existing and emerging platforms.

Create content tailored to each platform, including short-form videos, photographs, basic graphics, and written posts that explain complex issues and encourage participation.

Work with clients and directly impacted community members to tell their stories through digital content, coordinating with appropriate staff to ensure informed consent and a respectful approach.

Maintain a consistent organizational voice and visual identity; use accessible content practices, including captions, alternative text, and plain language.

Produce timely content responding to developments in litigation, legislation, and advocacy campaigns.

Website and Email Communications

Manage website content through the organization’s content management system, keeping campaign pages, news, resources, and event listings accurate, accessible, current, and easy to navigate.

Coordinate larger technical changes, troubleshooting, and development needs with external vendors or national ACLU staff.

Produce and distribute the monthly newsletter and support promotional emails and action alerts, including drafting, formatting, testing, and tracking results.

Event Promotion and Community Outreach

Develop and execute digital promotion for events, teach-ins, campaigns, and other public programs through social media, email, website updates, and partner outreach.

Support event communications and logistics, including registration pages, reminders, presentation materials, webinar technology, and follow-up communications.

Attend community events, court hearings, legislative meetings, and other activities as needed, coordinating with event leads to provide photography, video, live digital coverage, and follow-up content.

Design and Production Support

Use Canva to create and adapt branded templates and graphics for digital and print communications.

Collaborate with the graphic design contractor and other vendors on more complex materials, providing clear briefs, content, deadlines, and feedback.

Support production of print materials, reports, event collateral, and special mailings as needed, and maintain organized digital assets.

Media Relations Support

Assist the Communications Director with occasional media relations needs, including drafting press releases, talking points, message grids, and other press materials.

Monitor and route media requests, maintain media contacts, track coverage, and support press events under the Communications Director’s guidance.

Collaboration and Additional Responsibilities

Coordinate with internal teams and national ACLU staff to manage communications workflows, deadlines, and approvals.

Perform other related duties as assigned.

Qualifications

Required

At least two years of relevant experience, including professional, freelance, volunteer, or comparable project work.

Experience developing and executing digital communications plans and creating content for social media, email, and websites.

Excellent writing and editing skills, including the ability to explain complex issues clearly and adapt messages for different audiences.

Strong interpersonal skills and the ability to work sensitively and respectfully with clients and community members sharing personal experiences.

Proficiency with Canva and the ability to create clear, visually engaging graphics consistent with brand guidelines.

Experience using social media management tools, email marketing platforms, website content management systems, and analytics to assess and improve results.

Demonstrated ability to communicate respectfully and effectively with diverse communities, including communities of color, and collaborate across different backgrounds and perspectives.

Strong organization, project management, problem-solving, and follow-through; ability to manage multiple deadlines and adapt to changing priorities.

Commitment to civil rights, civil liberties, racial justice, and the mission of the ACLU of Louisiana.

Preferred

Experience in a nonprofit, advocacy, community-based, or public interest organization.

Experience promoting events, supporting webinars, or providing event photography, video, or live social media coverage.

Familiarity with Louisiana communities and the state’s civil rights and advocacy landscape.

Experience with media relations, digital advertising, basic HTML, or website accessibility.

A bachelor’s degree in communications, public relations, marketing, or a related field, or equivalent education and experience.

Work Environment

This full-time position is based in New Orleans with a hybrid work structure. Occasional evening and weekend work and travel within Louisiana will be required for events, community activities, and timely communications needs.

The ACLU of Louisiana is an equal opportunity employer and encourages applications from people with diverse backgrounds, experiences, and perspectives.