Direct Response Creative Strategist

Creative Strategist

Location: Fully Remote (US / Canada / Europe)

Job Type: Full-Time

Creative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role.

About Uproot Clean

Uproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.

The Role

You'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod . You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads.

This is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.

Ideal Background

The strongest candidates for this role typically come from direct-response ecommerce environments where creative directly impacts revenue.

You may have started as a direct-response copywriter and evolved into creative strategy, or have owned performance creative for fast-growing DTC brands.

Strong signals:

Developed winning creatives that scaled significant paid spend

Created concepts responsible for measurable revenue growth

Worked with 7–9 figure DTC brands or performance ecommerce agencies

Built creative testing systems across Meta/TikTok

Turned customer research into hooks, angles, scripts, and winning ads

This Role Is NOT For:

People who need heavy hand-holding or constant direction

Those who prefer purely conceptual work with no performance accountability

Anyone uncomfortable managing people or giving direct feedback

Those who struggle to balance speed with quality

People who dislike working closely with media buyers and performance data

Anyone treating remote work as a lifestyle perk rather than a responsibility

What You'll Own

Creative Strategy & Direction

Own paid social creative strategy across Meta, TikTok, and AppLovin

Define angles, hooks, formats, and testing priorities by channel

Work directly with the Content team to ensure the right asset pipeline

Translate performance data into clear, creative direction

Continuously evolve strategy based on results, not opinions

Creative Briefing & Execution

Write 4 detailed video briefs per day for video editors

Write 3 detailed static ad briefs per day for the graphic designer

Provide same-day feedback on all creative output

Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions

You're expected to write scripts independently (with access to internal copywriters for complex topics)

Team Leadership

Manage and direct a team of 5 creatives (4 editors, 1 designer)

Ensure consistent output, quality, and speed

Give clear, direct feedback quickly

Raise the creative bar over time

Performance & Analytics

Review performance daily with media buyers

Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue

Navigate Facebook Ads Manager independently to pull insights

Identify winning patterns and scale them systematically

Copy & Messaging

Write short-form ad copy and scripts

Ensure creative and copy work together across the funnel

Collaborate with internal copywriters on longer or complex scripts

Deep understanding of direct response copywriting principles

Diagnose why copy works or fails, not just whether it works

Provide actionable feedback to improve hooks, clarity, and conversion

Process & Systems

Build creative testing frameworks and repeatable processes

Establish ideation, testing, feedback, and iteration loops

Enforce naming conventions for clean tracking and analysis

Create feedback systems that continuously improve output

What Success Looks Like

Consistent improvement in creative performance metrics (CPA, CTR, hold rate)

Steady pipeline of winning ads scaling across channels

Team producing high-quality output daily with clear systems in place

Creative testing framework driving measurable revenue impact

Requirements

Must have:

Direct response copywriting expertise - can write, edit, and diagnose what works. Understands customer psychology, angles, offers, objections.

Proven track record creating performance-driven paid social creative at scale

Deep expertise with Meta ads, TikTok ads, and creative testing methodologies

DTC/ecommerce background - Experience scaling consumer products through direct-response creative. DTC brands or performance ecommerce agencies preferred

Extremely high output - consistent daily execution is non-negotiable

Management experience directing editors and designers (not just making ads yourself)

Analytical + creative thinking - you can do both simultaneously

Nice to have:

Facebook Ads Manager proficiency

Hands-on video/static creation ability

Experience with pet products

Experience with AppLovin/Pinterest/Newsbreak

Experience at hypergrowth DTC brands

Work Requirements

⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST

💻 Workspace: Fixed, professional setup (not digital nomad)

📊 Output: Daily briefs and feedback loops (high consistency required)

Benefits & Compensation

Competitive base salary + performance-based bonus structure

Fully remote - work from anywhere in the US, Canada, or Europe

Paid time off

Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire

Fully covered medical insurance , including health, dental, and vision. (US-based employees)

Ownership & autonomy - trusted to build and execute strategy

Professional development - opportunities to learn and grow with the business

Ready to Apply?

If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.