Director, Business Development

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.

We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.

About the Role:

Ovative’s Market Development team brings together business development and marketing to help Ovative grow. We work closely with leaders across media, measurement, commerce, creative, and technology to explain what makes Ovative different and turn that expertise into new client relationships.

We are a collaborative team with high expectations for our work and a shared drive to win. We get to know our prospects and their businesses, ask direct questions, and push each other to bring stronger ideas. We take ownership, move quickly, and care about making the work better together.

As the Director, Business Development, you will own end-to-end deal strategy for assigned new business opportunities, from discovery and qualification through proposal, negotiation, and close. You will lead both competitive RFP processes and more informal pursuits. You will lead our most complex, highest-stakes pursuits, including opportunities spanning multiple services and senior decision makers. You will be expected to set the pursuit strategy with a high degree of independence and align senior stakeholders around the decisions needed to win.

For each assigned opportunity, your role is to learn what the prospect needs, define why Ovative is the right partner, and work with leaders across the business to shape the recommendation, scope, and commercial approach. You own the narrative and lead the team that brings it to life, partnering directly with senior leaders across media, measurement, commerce, creative, technology, and Client Services. Your responsibility is to convert assigned opportunities into signed business, with opportunity sourcing led by other members of the team.

This is a hands-on role for someone who loves the strategy and the work it takes to win. You can lead a room of senior experts, write a sharp executive summary, challenge a generic answer, and keep several pursuits moving at once. You move quickly, make clear recommendations amid ambiguity, and create the conditions for others to do their best work. Success is measured by the annual fee value of signed business and qualified pursuit win rate.

Responsibilities:

• •Own the strategy to win. Lead qualification and discovery. Understand the prospect’s business, decision makers, buying criteria, and competitive alternatives. Recommend where to invest our effort and build a clear, differentiated right to win.
• •Build the answer and own the story. Translate business needs into an integrated recommendation with practice leaders. Set the storyline and synthesize expert contributions into a persuasive case for choosing Ovative, backed by relevant proof.
• •Lead the pursuit team. Bring a prepared starting point, clear roles, and specific asks. Set priorities and decision points, challenge thinking constructively, and resolve competing perspectives. Protect expert time while holding contributors and senior stakeholders accountable. Build the right presenter team, lead purposeful rehearsals, and coach presenters to deliver a cohesive recommendation and prepare for tough questions. Anticipate competing priorities across practices, make clear recommendations on tradeoffs, and secure senior-level alignment when the path forward is unclear.
• •Get into the work. Write and shape RFIs, RFPs, proposals, and pitch presentations. Partner with content and design teammates to make every response clear, distinctive, accurate, and tailored to the buyer.
• •Drive the commercial path to close. Partner with Finance, Legal, Client Services, and practice leaders on scope, staffing, pricing, and negotiations. Make our value clear, protect sustainable economics, and keep next steps moving through signed agreement. Lead the development of commercial recommendations for complex deals and navigate negotiations with senior buyers and procurement, engaging the appropriate leaders for approvals.
• •Make the next pursuit stronger. Keep deal status, risks, and revenue timing current in the CRM. Capture win/loss lessons and reusable proof, and use AI and shared tools to improve speed and quality while protecting confidentiality and checking accuracy. Coach other deal leads on pursuit strategy, storytelling, and commercial judgment. Identify recurring gaps and help improve the team’s pursuit approach based on what wins and loses.

Requirements:

• •10+ years of relevant professional experience, including direct business development experience in marketing services or advertising technology (adtech).
• •Business development experience in one of these industries is required.
• •A demonstrated track record of leading competitive pursuits and closing new business, with clear examples of your ownership, strategic decisions, and results.
• •Experience independently leading complex, high-stakes sales or pitch processes spanning multiple services and senior decision makers, from discovery through negotiation and close.
• •Strong commercial understanding of marketing services or adtech, with the ability to connect capabilities to client business outcomes and discuss scope, pricing, and value credibly.
• •Excellent writing, storytelling, and presentation skills.
• •You can turn complex inputs into a clear recommendation and engage senior buyers with confidence.
• •Proven ability to lead through influence, align executive stakeholders around difficult decisions, and coach other deal leads to strengthen their work.
• •Ability to manage simultaneous pursuits at a fast pace, make sound decisions with incomplete information, and deliver high-quality work against tight deadlines.

Preferred:

• •Business development experience at a media agency, including competitive agency reviews and integrated pitches.
• •Experience with search consultants, procurement-led reviews, and complex services agreements.Familiarity with full-funnel media, commerce or retail media, creative, marketing measurement, and the role of technology and AI in delivering these services
• •Experience using CRM platforms such as HubSpot and AI tools to improve pursuit research, proposal development, or deal visibility.

• Pay Transparency:
• At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.

For our Director positions, including the position of Director, Business Development, our compensation range is from $123,000 to $228,000 on an annualized basis, which is inclusive of an annual bonus opportunity of 30% of base salary.

Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.

We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.

Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together,