Director Insights & Analytics, SEA

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

The Director, Insights & Analytics (I&A) is a strategic leadership role within the SEA Business Unit, reporting directly to the VP Marketing, Southeast Asia and sitting as a member of the SEA Marketing Leadership Team. This role leads the full I&A function across three sub-pillars — E&I I&A (scale brands), Country I&A (five SEA markets), and Growth Analytics & Shopper COE (cross-market/cross-category capabilities) — translating consumer, shopper, and market intelligence into competitive advantage. The Director partners Marketing, Managing Directors, and Commercial functions to shape growth strategy, lead annual contract planning through consumer insights, and pioneer the adoption of AI/technology to automate and scale intelligence generation.

How you will contribute

1. Growth Opportunities Identification

Contributes to the BU Strategic Plan and Annual Contract, articulating key cross-category consumer and market issues, implications, and opportunities

Leads identification and anticipation of key consumer and market trends that can influence BU strategy

Responsible for continuous improvement of functional capabilities and good practices to identify tools that best support growth opportunity identification

Through the Shopp er & Insights team, ensures deployment of BU strategy across countries and sets up consistent measurement and learning of initiatives in the region

2. Generating Behaviour-Changing Insight & Identifying Effective Levers of Engagement

Responsible for development of capabilities and leadership in Consumer Map, Consumer Journey, and Brand strategy and planning tools

Provides thought leadership and promotes the integration of Consumer & Shopper into BU, Category, and local sales strategies and plans

3. Business Optimisation

Promotes the use of advanced modelling and analytics to improve return on marketing investments and develop fact-based plans for key brands

Generates and communicates BU learning on application of analytics to business issues; identifies general principles guiding investment of marketing & trade spend and pricing strategies

Leverages analytic tools to inform opportunities on the distortion of resources across Categories/Brands

Responsible for development of BU learning and benchmarking on innovation

Provides consolidated reporting for in-market performance, forecast, and brand measures

4. AI, Technology & Automation

Champions the adoption of AI/ML tools and advanced analytics platforms to automate subject-matter-expert workflows and accelerate intelligence generation

Drives implementation of social listening, predictive analytics, automated reporting, and generative AI solutions to scale insight delivery

Builds a future-ready I&A operating model leveraging technology to reduce manual effort, increase speed-to-insight, and enable self-serve analytics for business partners

Stays at the forefront of emerging tech (e.g., GenAI for research synthesis, NLP for consumer feedback mining, automated dashboarding) and pilots new capabilities within the BU

5. Resource Management & Learning Plan

Establishes and manages regional relationships with key suppliers (Nielsen, Europanel , Ipsos) to drive efficiencies and maximise ROI; oversees and manages regional contracts with syndicated data suppliers

Oversees Category planning and prioritisation of resources in collaboration with CI/I&A Leadership team; supports prioritisation with strategic suppliers

Collaborates with Procurement to define and implement a productivity agenda, providing business context and content of services needed

Maintains a culture of cross-category learning and sharing; drives continuous innovation in research approaches and presentation methods; leverages available innovation funds

6. People Management & Capability Building

Leads development of a strong I&A team across the BU (~15 people spanning three sub-pillars) that provides the right insights and analytics to drive growth

Contributes to I&A Development strategy for the BU: skills assessment, training strategy, identification of key development positions, and career experiences model

What You Bring

Must-Have

12–15+ years of progressive experience in consumer insights, analytics, or strategy roles within FMCG/CPG or adjacent industries

Proven track record of leading insight-to-action in a multi-market, multi-category environment

Deep expertise in quantitative and qualitative research, syndicated data (Nielsen/IRI), household panel ( Europanel ), brand health tracking, and market mix modelling

Experience leading annual/strategic planning processes with consumer insight inputs (Annual Contract, JBP)

Demonstrated ability to influence C-suite / senior leadership and translate complex data into compelling strategic narratives

Experience managing and developing teams of 10+ across multiple geographies and functional sub-pillars

Strong commercial acumen — ability to connect consumer insight to P&L outcomes

Experience managing regional supplier relationships and contracts (research agencies, syndicated data providers)

Strongly Preferred

Hands-on experience deploying AI/ML, automation, or advanced analytics tools in an insights function (e.g., GenAI for research synthesis, automated dashboarding, predictive modelling)

Familiarity with SEA consumer landscape and multi-market complexity

Experience with Revenue Growth Management analytics and shopper insights

Background in both agency-side and client-side insights roles

Experience contributing to global/regional functional leadership forums

Fluency in modern, digital-first marketing: social commerce, performance marketing, creator partnerships, and platform strategy

People leadership track record : building team engagement, developing talent, and delivering results through others

Excellent communication skills with the maturity to work across markets, cultures, and levels of seniority

An instinct for cultural assimilation and the ability to lead authentically in a locally grounded context





Country to country Relocation support available through our Global Mobility Policies

Business Unit Summary

Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Analytics & Modelling

Analytics & Data Science