Director, Marketing & Partnerships

Iconic New York institution The Paley Center for Media is hiring a Director, Marketing & Partnerships . This strategic, high-energy leadership role will expand the Paley Center's reach and reputation by cultivating partnerships, building and nurturing audiences, and leading innovative marketing and promotional campaigns. This role is key to advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, impactfully driving visitor growth, and overseeing production of dynamic content and collateral that elevates the brand.

The Director serves as strategic partner and right hand to the VP, Marketing & Communications and collaborates with all teams in identifying new opportunities, executing special projects, and aligning marketing and partnership efforts with organizational goals.

Responsibilities

The Director is responsible for growing the Paley brand through:

Driving high volume visitor traffic to the flagship Paley Museum in NYC

Maximizing tickets sales and registrations to ensure sold out events in NY and LA

Significantly growing memberships across all levels including public and industry

Driving cross-functional collaboration to deliver on integrated campaign initiatives that meet business objectives

Increasing viewership and engagement with Paley’s digital content

Audience Development & Team Leadership

Design and implement audience development strategies to drive attendance, ticket sales, and membership

Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions

Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs

Conduct market and audience research and integrate insights into campaign planning

Supervise and support the Audience Development Manager to achieve growth and visitation goals across all programs

Creative Direction & Campaign Management

Own development and execution of successful creative marketing campaigns, collaborating with internal teams, external agencies, and acting as project manager for developing compelling sales collateral.

Develop innovative media campaigns and identify key outlets and partners to reach key audiences and demographics

Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals

Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral

Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to optimize future efforts

Partnership Development & External Relations

Establish the Paley as a go-to destination and premium co-brand opportunity by proactively identify and cultivate high-value partnerships with NYC-based organizations with aligned audiences

Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports and negotiate/manage partnership terms, deliverables, benefits, and timelines with support from legal and finance

Represent the Paley Center as a brand ambassador at events and in stakeholder meetings

Additionally

Partner internally to leverage the CRM for segmented outreach and partnership engagement

Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts and energizing employees to do the same to amplify reach and foster community engagement

Participate in other projects as assigned by Paley executive team

Core Competencies

Our successful employees are:

Highly organized with proven ability to meet deadlines and budgets

Outstanding leaders able to lead cross functional teams

Able own all tasks and manage simultaneously

Outstanding verbal communicators with superior business writing skills

Positive and professional with excellent interpersonal skills

Able to prioritize competing tasks while maintaining attention to detail

Resourceful, creative problem solvers, with strong research skills

Qualifications

10+ years of experience in marketing, partnership development, and brand strategy within media, entertainment, cultural institutions

Proven ability to bring innovative and creative approaches to the shifting landscape of marketing to yield results, strategically growing external partnerships and audience engagement

Demonstrated success leading campaign vision and strategy to own and lead creative campaigns, direct internal and external creative teams, and successfully impact organizational goals,

Strong understanding of digital and experiential marketing trends and data-informed analysis

Outstanding interpersonal skills with C-suite of corporate partners, a prominent outside Board, and peer executives

Highly collaborative, strong consensus builder able to influence and drive the business forward

Nights, weekends, and early morning/evening hours required to support live events and museum programming, with occasional travel

Preference to work in-person in a cohesive, collaborative, high-energy, in-office environment

Bachelor’s degree strongly preferred

Bilingual fluency in Spanish a plus

Total Compensation Range: $100,000 - $150,000

About The Paley Center for Media

The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture.

The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.

At the heart of The Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.

Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit paleycenter.org .

Equal Employment Opportunity Statement

The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.