Director of Admissions

Training Tomorrow's Technicians to Become Skilled, Employable and Essential.

About Us – Big Changes, Better Benefits – Join us!

At Tidewater Tech , we are committed to helping adult students develop the skills necessary for meaningful entry-level careers. Founded in 1969, our institution is steeped in a tradition of career education and workforce development. As a leading educational provider in the trade industry, our programs, designed in collaboration with industry leaders, ensure that students are well-prepared for today’s workplace. With high academic standards and hands-on training, we create a learning environment that supports student success. At Tidewater Tech, we’re dedicated to shaping the next generation of skilled professionals.

Position Purpose

The Director of Admissions is responsible for strategically leading the campus Admissions department to meet enrollment goals while ensuring compliance with company policies, regulatory standards, and best practices in admissions. This role involves developing and implementing effective recruitment strategies, managing the admissions team, and fostering relationships with prospective students and stakeholders. The Director will analyze admissions data to drive decision-making and enhance operational efficiency. Based on demonstrated skills and performance, the position may be designated as Senior or Master Campus Director of Admissions.

Key Duties

Inspire and guide the admissions team, promoting collaboration and professional growth through mentorship.

Create and implement an admissions strategy aligned with institutional goals, using market research to identify target audiences.

Analyze admissions data to inform strategies, optimize recruitment efforts, and improve conversion rates.

Collaborate with other departments to advance the institution’s diversity and inclusion initiatives.

Attract qualified students who will benefit from the school’s programs, managing the entire inquiry cycle from initial contact to enrollment. This includes answering calls, scheduling appointments, interviewing students, processing applications, and ensuring attendance at orientation while avoiding involvement in admissions testing or decisions.

Conduct daily audits of inquiries and oversee the Admissions team by hiring, training, evaluating, and supervising Assistant Directors and Representatives. Organize meetings and training sessions to enhance team performance and analyze admissions metrics to improve conversion rates.

Ensure accurate and timely updates in CampusNexus, including auditing the Admissions Blue Folder for required documents, and training staff to use the system effectively.

Confirm that all applicants meet admissions requirements, including background checks, testing, references, and interviews. Complete the Admissions section of the Weekly Executive Director’s Reports.

Manage inventory and ordering of promotional materials, encourage admissions staff participation at career fairs, and provide support to the Campus Executive Director while collaborating with Financial Aid, Career Services, Program Coordinators, Registrar, and school management.

Supervise and support the Admissions Representatives, Assistant Director of Admissions, and Receptionist, providing guidance, training, and performance evaluations to ensure effective operations and a high standard of service in the Admissions department.

This position ensures that the admissions process aligns with organizational goals and effectively attracts qualified students, contributing to the overall success of the institution.

Required Qualifications

Bachelor’s Degree (Business, Marketing, or a related field preferred)

5+ years of management experience or proven leadership in a relevant role, demonstrating a track record of effectively guiding teams, driving performance, and achieving organizational goals.

Strong problem-solving skills and a patient approach to resolving admissions challenges

Exceptional organizational skills with a keen attention to detail and the ability to manage multiple tasks effectively

Proven integrity and professionalism in all interactions

Excellent persuasive communication abilities with a strong focus on customer/student satisfaction

Highly motivated with a passion for achieving goals

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Exhibits a positive, team-oriented attitude by remaining flexible and available to work outside of scheduled hours when needed, as directed by the Supervisor.

Ability to thrive in a collaborative team environment

Preferred Qualifications

Minimum 2 years of experience as a successful Admissions Representative on campus

Proven ability to manage an Admissions team in a fast-paced, performance-driven, and compliance-oriented environment

Experience with CampusNexus software

Schedule

Typical hours: Monday-Friday 8:00 AM - 6:00 PM

Evenings and weekends: One late evening per week and occasional weekends

Flexibility Required : Campus/Student needs dictate the schedule, and hours may be adjusted to meet operational and leadership responsibilities

What We Offer

The salary for this position ranges up to $110 ,000.00 per year , based on experience, qualifications, and other relevant factors. In addition to a competitive base salary, we offer a comprehensive benefits package, including:

401(k) and Matching: Secure your future with our competitive retirement savings plan.

Comprehensive Health Coverage: Enjoy Health, Dental, and Vision insurance to keep you and your family healthy from first day of employment .

Life Insurance: Peace of mind with life insurance options.

Parental Leave: Support for new parents during important life transitions.

Paid Time Off: Recharge with paid time off to promote work-life balance.

Employee Assistance Program: Access to resources for personal and professional support.

Tuition Reimbursement: Invest in your future with financial support for further education.

We are committed to providing a rewarding compensation package that supports both your professional growth and personal well-being.

TTT is a proud equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law. We believe that a diverse workforce contributes to the success of our company and are dedicated to fostering a culture of respect, equity, and inclusion.