Director of Creative Strategy, Experiential

Director of Creative Strategy, Experiential

• Location: Remote-first / NYC/LA/Miami preferred
• Department: Strategy & Creative
• Reports to: Partner/CCO

About TH Experiential

Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA.

We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.

The Opportunity

We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.

As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space.

What You’ll Lead

Strategic Thinking & Idea Development

Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.

Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.

Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas.

Creative Strategy Development/360 Campaign Activations

Pop-ups

Mobile tours

Press and influencer events

B2B conferences

Trade shows

Stunts and sampling programs

Content shoots

Digital microsites

Social media activations

Virtual events

Creative Strategy Responsibilities

Attend intakes and outline strategy to win the business, review with CCO

Lead the creation of proposal decks with CCO final approval

360 Cross-channel marketing campaign development where applicable

Support pitch to clients

During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship

With work that is won, support active project development to ensure it meets the original vision, client expectations

Analyze wins/losses, improve agency win rates

Insights and trend tracking to support agency’s unique positioning

Keep abreast of technology innovations and its application for experiential marketing

Copywriting

Client Partnership & Growth

Present strategy and creative ideas to executive-level clients with clarity and impact.

Build relationships with key clients, proactively offering new thinking and growth opportunities.

Align strategies to client KPIs, ensuring measurable, business-driving results.

Thought Leadership & Innovation

Stay ahead of tech, cultural, and media shifts that shape how audiences engage.

Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations.

Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.

Agency Marketing

Support development of Agency marketing materials with the Partner, CCO

Lead case study generation, including plan for onsite content capture

Website updates

Agency marketing newsletters/new business development content

Social media content calendar

Collaborate with Partner/CCO on agency Thought Leadership, agency positioning

Manage award submissions

Y our Background & Expertise

Hard Skills

7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.

Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.

Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.

Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.

Fluent in google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).

Soft Skills

Inspiring communicator who can lead cross-functional teams and build client trust.

Curious, culturally in-tune, and always scanning for what's next.

Balanced thinker, creative and analytical, fast-paced yet detail-oriented.

How You Lead

Visionary Mindset: You push boundaries and don’t settle for predictable ideas.

Collaborative by Nature: You lead with empathy and bring teams together around a shared vision.

Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out.

Culture Builder: You help shape a workplace people want to be part of,diverse, kind, driven, and open.

Perks, Benefits & Compensation

Competitive salary commensurate with experience and leadership level

Annual bonus tied to performance

Comprehensive healthcare: medical, dental, vision

401(k) with employer contribution after 1 year

Generous PTO: vacation, sick days, holidays, comp time

Remote-first with flexible hybrid options in NYC/LA/Miami

Creative, mission-driven team culture with high visibility and impact

Ready to Build the Future of Experiential?

This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.