Director of CTV Retail Media

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

The Director of CTV Retail Media will lead the development, execution, and optimization of retail media strategies, with a focus on collaborating with US retail partners using LG's first-party data and inventory. This role requires a highly experienced leader who can operate across multiple internal and external teams as a cross-functional working group, manage complex CTV advertising and content ecosystems, and drive measurable business outcomes through coordinated media and marketing efforts.

Key Responsibilities:

Serve as the primary lead for retail media initiatives, working cross-functionally with Retail Ads, LG Ads, DxP, LGEUS Marketing, NAC&S, and HQ teams.

Manage and align multiple workstreams, including campaign operations, marketing strategy, execution, and post-campaign performance measurement.

Oversee the integration and utilization of diverse ad inventory sources and data streams to ensure accurate targeting, execution, and reporting.

Develop and implement retail media strategies that align with broader marketing and business objectives.

Support and incorporate in-store marketing initiatives into broader media strategies where applicable.

Build scalable frameworks that can be extended to additional non-traditional retail partners.

Analyze campaign performance and generate actionable insights to continuously improve ROI and effectiveness.

Act as a senior strategic advisor, bringing a director-level perspective to complex retail media challenges and opportunities.

Qualifications:

8–12+ years of experience in retail media, digital advertising, or related fields, with demonstrated leadership at the director level.

Proven experience working with major retail partners, preferably national or similar large-scale retailers.

Strong understanding of retail media networks, ad operations, data integration, and performance measurement.

Experience managing cross-functional teams and collaborating with both internal stakeholders and external partners.

Ability to navigate complex organizational structures and drive alignment across multiple teams.

Strong analytical, strategic thinking, and communication skills.

Experience with CTV plus in-store marketing activities integration is a plus.

Preferred Location:

New Jersey, to support collaboration with geographically distributed teams.

Recruiting Range

$170,000 — $250,000 USD

Benefits Offered Full-Time Employees:

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or [email protected]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied .