Director of Demand Generation & Integrated Marketing

Mission Statement & Values:

Acelero, Inc. designs and delivers research and evidence-based approaches to eliminate the gaps between young children’s inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we serve. Our values: Data-Informed Learning; Transparent & Open Communication; Growth Mindset; Championing Equality; Caring Teams & Communities.

Position Summary

The Director of Demand Generation & Integrated Marketing builds and runs the connected demand-generation programs and integrated campaigns that create interest among priority audiences and move that interest toward meaningful action, with a primary focus on Shine Early Learning.

Reporting to the Vice President of Marketing, this role translates established Marketing strategy, OKRs and business priorities into executable programs, then carries the work through implementation, measurement and optimization. The Director has meaningful autonomy within that direction to make campaign and channel decisions, manage agency partners and improve performance.

This role sits at the center of a modern marketing ecosystem. It requires strong strategic judgment, disciplined execution and a clear understanding of how audiences move from awareness to action. The Director brings teams together around clear objectives, creates visibility into performance and keeps priority initiatives moving toward measurable results.

This role connects audience strategy, paid media, content, lifecycle marketing, web, creative, social media, and marketing performance intelligence around priority growth opportunities. The right person can build interest before an audience is ready to act, see how the full journey fits together and use evidence to improve the work over time.

Key Responsibilities

Demand Generation & Integrated Marketing

• •Translate Marketing strategy, OKRs and business priorities into integrated demand-generation programs that create awareness, build interest among priority audiences and contribute qualified leads and product purchases.
• •Develop connected programs that sustain audience interest over time, linking content, campaigns, paid and organic channels and lifecycle marketing so that interest keeps moving toward action.
• •Plan and run integrated campaigns across paid media, lifecycle, content, web, social media, events, Sales alignment and other relevant channels.
• •Define target audiences, objectives, messaging needs, channel roles, conversion points, timelines and measures of success.
• •Run day-to-day execution and adjust targeting, messaging, sequencing and channel mix as audience behavior and performance indicate.
• •Evaluate demand-generation programs on an ongoing basis, identifying opportunities to strengthen audience engagement, progression and business contribution across channels.

Performance Intelligence, Paid Media & Optimization

• •Build and test the paid-media program and agency relationship, including channel exploration, campaign development, launch planning, audience targeting, creative and copy readiness, performance review and optimization.
• •Use paid media to build new audience interest as well as engage people already considering a solution or service.
• •Establish campaign KPIs appropriate to each brand, audience and stage of interest, balancing demand-creation signals and audience progression with qualified leads and product purchases.
• •Use Agency Analytics, HubSpot, GA4 and other available sources to identify patterns, explain performance and recommend action.
• •Shape dashboard requirements and ensure monthly, quarterly and annual reporting provides findings, context and practical recommendations.

Sales Alignment & Growth Enablement

• •Partner with Sales and business leaders to understand priority audiences, emerging needs and opportunities where Marketing can create and develop demand, with accountability for marketing-sourced pipeline and product purchases.
• •Connect Marketing programs with Sales outreach and follow-up so developing interest has a clear next step when audiences are ready.
• •Develop campaign approaches that support qualified Sales opportunities, product purchases, partner engagement or other relevant actions.
• •Bring Sales feedback and market insights into future program planning and optimization.

Collaboration & Marketing Integration

• •Turn broader Marketing priorities into clear workstreams, briefs and decisions that keep integrated programs moving.
• •Coordinate the internal and external capabilities needed for integrated programs, including lifecycle marketing, content, creative, web, SEO, social media, paid media and other partners.
• •Build productive working relationships across Marketing, Sales, Revenue Operations, Programs and organizational leadership.
• •Identify dependencies, resolve execution gaps and encourage thoughtful experimentation and continuous improvement.

Marketing Technology & Data Quality

• •Use Marketing and performance platforms to guide programs, understand audience behavior and identify gaps in the available data.
• •Partner with the Vice President of Marketing, Revenue Operations and agency partners to translate measurement priorities into dashboard requirements, reporting improvements and practical data integrations.
• •Strengthen campaign tracking conventions and data quality practices so reporting becomes increasingly useful for Marketing decisions.

Cross-Functional Partnership

• •Work closely with the Vice President of Marketing to translate established priorities into coordinated execution and surface decisions requiring broader strategic or budget alignment.
• •Partner with Sales, Programs and business leaders to shape programs around audience needs and relevant business outcomes.
• •Share program priorities, dependencies and performance findings with cross-functional partners so teams can make informed decisions and coordinate next steps.

Non-Essential Duties:

Performs any and all other duties (or functions) as assigned.

Job Requirements:

• •Bachelor's degree
• •7+ years of progressive experience in demand generation, integrated marketing, growth marketing or related disciplines.
• •Demonstrated experience developing connected, multi-channel programs that build interest over time and deliver marketing-sourced revenue contribution in a B2B or B2G context.
• •Experience coordinating work across internal stakeholders, specialists, agencies and external partners.
• •Strong understanding of paid media, lifecycle marketing, content, audience journeys and digital campaign strategy.
• •Experience working with paid-media programs and managing or partnering closely with agencies or external partners.
• •Analytical judgment and experience turning Marketing performance data into recommendations and action.
• •Experience with HubSpot or a comparable CRM and marketing automation platform; familiarity with tools such as AgencyAnalytics, GA4, Sprout Social and Semrush.
• •Strong workflow management skills, including Monday.com or a comparable platform; comfort with Canva, Miro, Figma, and AI tools such as ChatGPT, Claude or similar.
• •Clear written and verbal communication, sound prioritization and the ability to manage complex work with care and accountability.d
• •Physical exam and background checks are required for this position
• •Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
• •Must have a valid driver's license and/or reliable transportation

Preferred Qualifications :

• •Experience marketing across B2B, B2G, and B2C audiences.
• •Experience in education, early childhood, or mission-driven organizations.
• •Experience working in a growing Marketing function where segmentation, attribution and measurement are being strengthened.
• •Experience partnering with Sales and Revenue Operations on campaign reporting, lead flow or attribution.

Knowledge, Skills, &