Director of Integrated Marketing and Strategic Communications

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Closing Date:

Type of Position:

• Administration (Non-Classified)
• Workstudy Position:

No

Job Type:

Regular

Work Shift:

Sponsorship Available:

No

Institution Name:

• University of Arkansas at Pine Bluff
• The University of Arkansas at Pine Bluff is an 1890 Land-Grant HBCU with a diverse student population, competitive degree offerings and stellar faculty.

For more than 140 years, the University of Arkansas at Pine Bluff has worked to create an environment that inculcates learning, growth and productivity while affording a basic need to its students – a chance to advance.

The 15:1 student to teacher ratio makes it possible to maintain a learning environment with close interaction between students and faculty while challenging curricula encourage our students to seek and fulfill their potential.

You can excel in your chosen field of study through a curriculum of Certificate and Associates degree programs, more than thirty Undergraduate programs, Master’s degree programs and a Doctorate program in Aquaculture/Fisheries. You can also develop workplace readiness through internships, co-ops and fellowships in the U.S. and abroad.

Out-of-class experiences and student involvement include more than 90 student organizations, an internationally renowned Vesper Choir, Marching Band, Concert Bands, Wind Symphony, nationally recognized debate team, award-winning theater department and accomplished athletic program.

Though the main campus is in Pine Bluff, its reach is worldwide. UAPB has an extended campus in North Little Rock and offers as well as online courses. With the addition of the Arkansas Research and Education Optical Network (ARE-ON), students can engage in information exchange with others anywhere in the world. There are also Research and Extension offices in Lonoke, Newport and Lake Village and collaborations with other colleges and universities in the State through the National Science Foundation funded STEM (Science, Technology, Engineering and Mathematics) Academy.

As the second oldest land-grant institution in the state of Arkansas, the mission of this No Excuse University remains the same – to provide a high quality, affordable education with a personal touch. We invite you to Become a Part of the Pride at the University of Arkansas at Pine Bluff.

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply link/button.

If you have a disability and need assistance with the hiring process and require reasonable accommodations, please contact Human Resources at 870.575.8400 .

Department:

• COS | Chief of Staff
• Department's Website:

Summary of Job Duties:

• Reporting to the Chief of Staff, the Director of Communications will assist in guiding the strategy for all communications, website, and public relations messages to consistently articulate the mission of the university. Through enhancing the UAPB brand, the Director of Communications will ensure that UAPB is viewed as the primary source, disseminator, and conduit of educational information within the region, and link with media resources to grow the institutional impact of UAPB.
• Responsibilities
• •Develop, implement, and evaluate the annual communications plans across the university’s audiences in collaboration with UAPB’s alumni, donors, and constituents
• •Works with administration, faculty, staff, students, alumni, and the university’s marketing and communications firm (The Design Group) to distribute news of significance to the UAPB community.
• •Reports UAPB news through press releases and regular contacts with media organizations.
• •Manage the development, distribution, and maintenance of all print and electronic needs including, but not limited to, UAPB Magazine, newsletters, brochures, online content, and assist in supporting the UAPB website
• •Work in collaboration with external and internal resources to grow UAPB messaging, website, and administrative coordination
• •Coordinate public relations maintenance—ensure new/consistent information (article links, stories, and events) is posted regularly
• •Track and measure the level of engagement within the network over time
• •In conjunction with the Office of Institutional Advancement, manage communication needs and directives established by the Office of The Chancellor and the University system.
• •Collaborates with other Communications Offices throughout the university, including UAPB Athletics and College of Agriculture. Manage all media contacts as needed.

Qualifications:

UAPB is seeking an accomplished Director with 5-10 years of communications experience, ideally in a role that reflects a broad skill set in print and electronic communications. A background working for, and in conjunction with, television, newspaper, and or online publications is a plus. Stronger candidates will possess a background in areas such as website content development, newsletters, and digital communications. The ability to work across multiple platforms simultaneously, and to take knowledge and transform it into exciting and useful messages, and disseminate it to a diverse audience base is critical.

Specific requirements include:

• •Highly collaborative style; experience developing and implementing communications strategies
• •Excellent writing/editing and verbal communication skills
• •A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
• •Relationship builder with the flexibility and finesse to "manage by influence"
• •High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
• •Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
• •Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
• •Background and skill sets that show an understanding of, and sensitivity to, the changing marketing and communications dynamics in a diverse and highly technological environment.

Qualification Equivalencies:

Additional Information:

Salary Information:

• Commensurate with education and experience
• Required Documents to Apply:

• Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume
• Optional Documents:

Special Instructions to Applicants (Please upload all required documents in the "Resume" attachment section of your application to be considered for this position) :

Recruitment Contact Information:

• Ms. Sharron Williams
• Employment Manager
• Human Resources
• University of Arkansas at Pine Bluff
• 1200 North University Drive
• Pine Bluff, AR 71601
• Phone: (870)575-8403
• [email protected]
• All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS

Please do not send to listed recruitment contact.

Pre-employment Screening Requirements:

The University of Arkansas at Pine Bluff may conduct pre-employment background checks on certain positions for applic