Director of Marketing

Description

DIRECTOR OF MARKETING – Remote

Full-Time | Remote

POSITION HIGHLIGHTS

Strategic opportunity to shape product positioning, portfolio strategy, and go-to-market plans

Opportunity to influence product development, pricing, and sales enablement

Close partnership with executive leadership and cross-functional teams

Direct impact on customer awareness, sales growth, and the company’s product portfolio

Medical, dental, vision & 401(k) benefits

Unlimited Paid Time Off

ROLE SUMMARY

The Director of Marketing is responsible for maximizing the sales and profit potential of the company’s products and services. This role leads product positioning, portfolio strategy, market development, pricing, and sales enablement. The Director anticipates customer needs, communicates the company’s value proposition, and helps internal, and field teams effectively promote and adopt the company’s offerings.

Working closely with Sales, Operations, Product Development, and other teams, the Director will use market, customer, competitive, financial, and operational insights to guide product strategy and support accurate sales forecasting. This role also supports the field sales organization, informs product lifecycle and pricing strategies, and monitors performance indicators, including average selling price.

KEY RESPONSIBILITIES

Product Portfolio & Market Strategy

Ensure the company’s portfolio of solutions meets or exceeds revenue and market goals

Synthesize competitive analysis and market assessments to inform product strategy, prioritize investments, and establish go-to-market plans

Identify opportunities based on market trends, customer needs, and competitive positioning

Understand patient needs throughout their journey and clinicians’ needs in treating patients

Maintain a clear understanding of competitor strategies, positioning, strengths, and weaknesses

Establish a strategic portfolio roadmap that includes new product concepts, extensions of existing solutions, and potential mergers and acquisitions

Segment markets, identify target customers, and participate in co-travel to uncover unmet market needs

Collect and analyze market, financial, and operational performance data to improve existing products and services and identify new business opportunities

Inform product lifecycle management and pricing strategies across the portfolio using key performance and sales indicators

Define the commercial structure, set field pricing implementation, and monitor price realization and average selling price

Sales Enablement & Market Development

Support sales realization through the field sales organization

Maximize customer awareness, sales penetration, and field communications

Drive sales enablement through education, training, and market development

Engage key opinion leaders (KOLs) in strategic discussions about market trends, current issues, and new product concepts

Support Sales with KOL activities

Work cross-functionally to improve market awareness and the performance of tradeshows and other events

Clinical, Operational & Cross-Functional Partnership

Ensure appropriate clinical data generation and utilization across the company

Work with Operations to support accurate forecasting for existing product sales

Inform and enable Product Development by identifying customer insights and competitor strategies that can guide the product and service development roadmap

Work effectively with company employees, managers, and departments

Perform all job functions in alignment with the company’s Mission, Vision, and Goal Statements

Team Leadership & Development

Embrace and foster the company’s culture across the enterprise, including talent recruiting, development, training, and career pathing

Ensure team members are fully trained and knowledgeable about products and processes

Requirements

Four-year degree in business, economics, healthcare, or an equivalent field

MBA preferred

Minimum of five years of experience managing a product portfolio, with a deep understanding of product strategy, portfolio management, and product development

Medical device and/or DME experience preferred; sales experience is a plus

Experience building teams and fostering culture

SKILLS & COMPETENCIES

Proven success developing complex product strategies and plans

Demonstrated ability to lead business initiatives to successful outcomes

Leadership and consensus-building skills, including experience working with cross-functional teams

Ability to manage ambiguity, adapt to change, and make decisions amid uncertainty

Excellent written, verbal, interpersonal, presentation, and facilitation skills

Ability to get work done through both formal channels and informal networks

Strong analytical, organizational, project management, and process management skills

Good negotiation, problem-solving, planning, and decision-making skills

Ability to scope projects, set objectives and goals, develop schedules and resource assignments, measure performance, and evaluate results

Strong initiative and self-motivation

Ability to manage multiple projects, use resources effectively, and achieve goals

Excellent follow-through, attention to detail, and time management

Ability to collaborate with a wide range of people at all levels of the organization

CORE COMPETENCIES

Business Acumen

Directing Others

Change Agent

Innovation

Planning

Communication

Process Management

Peer Relationships

SUPERVISORY FUNCTIONS

This role may have one or more employees reporting to it

OTHER REQUIREMENTS

Strong leadership and team management skills

Practical knowledge of computers, software, and products applicable to the industry

Ability to work a flexible schedule as needed and manage time effectively while working independently with minimal supervision and supervising others

Ability to work productively in a fast-paced environment with unscheduled interruptions while exercising sound judgment and taking responsibility for decisions and results

PHYSICAL DEMANDS

Prolonged periods of sitting at a desk and working on a computer

Regular use of hands and fingers to operate a computer keyboard, mouse, and office equipment

Ability to see and read information on computer screens and documents

Ability to occasionally stand, walk, reach with hands and arms, and bend or stoop as needed

ABOUT LYMPHA PRESS

Lympha Press helps people with lymphedema, venous disease, and lipedema improve their quality of life through innovative pneumatic compression therapy systems. We sell durable medical equipment across the United States and work closely with health plans, providers, and facilities to ensure patients have access to the products they need. Our team works on-site at our headquarters in Glen Mills, PA, and across the country to provide exceptional service, operational excellence, and support for patient care and revenue growth.

Our mission is simple: Because Life Can Be Better . Join Lympha Press and help improve patient access and outcomes every day.

APPLY TODAY

If you believe that an organization can create a “Better Life” for their clients, staff, and community while operating at a profit to fulfill the shareholders’ goals. You love building trusting and transparent teams and believe that companies should focus on the process of business repeatedly before looking at the people performing that process. You value Radical Candor and believe it is better to see people as people rather than objects used to accomplish a greater goal.