Director of Marketing

Position Overview

As Director of Marketing reporting to the CEO, you will be responsible for building and executing Ombud's marketing strategy during a transformative growth phase. This hands-on leadership role requires both strategic vision and tactical execution to drive demand generation, establish our market position, and support pipeline creation. You will craft our narrative, build our marketing foundation, and create scalable programs that deliver measurable business results with limited resources.

Key Responsibilities

Demand Generation & Pipeline Creation (40%)

Design and execute multi-channel demand generation strategies

Build and optimize lead generation programs driving qualified opportunities

Develop and manage marketing campaigns across digital channels

Create and implement account-based marketing initiatives

Own MQL targets and conversion metrics

Establish marketing attribution and ROI measurement

Drive pipeline growth supporting 40%+ ARR increase

Brand Positioning & Messaging (25%)

Define and evolve our market positioning and messaging

Craft compelling narratives around our AI-powered solutions

Develop competitive differentiation strategies

Create sales enablement materials that articulate our value

Oversee website and digital presence optimization

Build analyst and PR relationships

Establish Ombud as a thought leader in our space

Content Strategy & Thought Leadership (20%)

Develop a comprehensive content strategy aligned with buyer journey

Create high-value content that addresses prospect pain points

Establish thought leadership in enterprise sales and AI automation

Build scalable content creation processes

Implement content distribution strategies across channels

Drive engagement through targeted content campaigns

Measure content effectiveness and optimize accordingly

Marketing Operations & Analytics (15%)

Build marketing technology stack and infrastructure

Implement data-driven marketing processes and analytics

Establish marketing KPIs and reporting cadence

Manage marketing budget and resource allocation

Optimize channel performance through testing and measurement

Create scalable marketing operations processes

Collaborate with Sales on lead management and CRM processes

Required Qualifications

This role is based in Denver, Colorado and requires regular in-office presence

5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership

Proven track record driving demand generation and pipeline creation

Experience marketing enterprise software solutions ($75K+ ACV)

Strong understanding of enterprise buying cycles and B2B marketing strategies

Demonstrated ability to build marketing programs from early stage

Experience with ABM and targeted marketing approaches

Data-driven approach with focus on pipeline impact

Bachelor's degree required, MBA preferred

Technical Skills

Proficiency with marketing automation platforms (HubSpot, Marketo, etc.)

Experience with CRM systems (Salesforce, HubSpot)

Understanding of digital marketing channels and optimization

Familiarity with content management systems

Knowledge of marketing analytics and attribution tools

Experience with ABM platforms a plus

Leadership Competencies

Hands-on execution capabilities with strategic vision

Excellent communication and storytelling abilities

Analytical approach to marketing measurement

Builder mentality with process creation capabilities

Resourcefulness and creativity in maximizing impact

Results-oriented with clear focus on business outcomes

About Ombud

Ombud is revolutionizing enterprise B2B sales through AI-powered knowledge management and sales automation. Our platform serves Revenue Operations teams at 100+ enterprise customers including Workday, UKG, CSG Systems, and Prudential. We combine response management, agentic sales engineering capabilities, and AI-powered proposal automation to streamline complex, high-volume sales processes.

Through our flagship products—Ombud's core platform and Ombuddy, our AI Native Agentic Sales Engineer—we're building the AI Operating System for B2B sales teams. Our mission is simple: Make a Sales Engineer's Life Great by automating the tedious while scaling expertise across their revenue organizations.

Our Values (PIRCC)

• Progressive: We think ahead and act with purpose.
• We are forward‑thinkers, always seeking to learn and evolve. We’re not just adapting to change; we’re driving it. We look ahead of the curve and push Ombud to lead in innovation and industry advancement.

• Integrity: We do what's right, even when no one is looking.
• It’s the backbone of how we operate. We foster trust and honesty, where commitments are honored and ethics aren’t negotiable. Ombuddies act responsibly and transparently—with each other and with our clients.

• Resourceful: We solve problems with creativity, focus, and grit.
• We practice intelligent innovation—doing more with less, thinking outside the box, and turning challenges into opportunities. We’re everyday problem‑solvers who bring creativity to the table.

• Customer‑Centric: We succeed when our customers succeed.
• Customers sit at the center of our decisions. We work to deeply understand and anticipate needs so every choice improves their experience and outcomes.

• Community: We build belonging in real life.
• We foster a culture where showing up matters—whether it’s collaborating in the office, solving problems side-by-side, or partnering closely with our customers. We build trust, momentum, and belonging through real-life connection.

Ombud is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.