Director of National Sales

Description

At ValpakClipp, the Director of National Sales is responsible for driving national revenue growth by developing and expanding relationships with large, multi-location, and nationally branded advertisers. This role leads strategic sales efforts across direct response, retail, and agency channels, positioning Valpak’s integrated print and digital marketing solutions as high-impact drivers of customer acquisition and retention.

The Director will act as a trusted advisor to senior decision makers, delivering consultative, insight-driven marketing strategies that align Valpak’s portfolio with client business objectives. Success in this role requires strong executive presence, deep media expertise, and a proven ability to close and grow large-scale, long-term partnerships.

Key Responsibilities

Revenue Growth & Sales Leadership

• •Prospect a minimum of 20 hours per week on telephone cold-calling todefine and identify a qualified list of prospects.
• •Establish relationships to reach key decision makers in companies that are aligned with our products and services.

• •Own and achieve national revenue targets by identifying, developing, and closing high-value, multi-market client opportunities.
• •Drive new business development while expanding and renewing existing national client relationships.
• •Lead complex sales cycles from prospecting through contract negotiation and close.

Strategic Client Engagement

• •Build and maintain relationships with senior-level decision makers (CMO, VP Marketing, Media Directors, Agency Leadership).
• •Conduct discovery to understand client objectives, challenges, and media strategies.
• •Position Valpak and ValpakClipp as strategic partners delivering measurable ROI.

Integrated Marketing Solutions

• •Develop and present customized, client-specific marketing plans leveraging the full Valpak portfolio across print and digital platforms.
• •Deliver compelling, executive-level presentations that clearly articulate value, strategy, and performance impact.
• •Collaborate internally with marketing, analytics, operations, and client services to ensure seamless execution.

Sales Operations & Forecasting

• •Maintain accurate prospect and client activity within CRM systems.
• •Build and manage revenue forecasts with a high degree of accuracy.
• •Monitor pipeline health and proactively manage opportunities to ensure consistent performance.

Market & Industry Expertise

• •Stay current on trends in direct marketing, digital media, retail advertising, and agency models.
• •Represent Valpak professionally at industry meetings, client presentations, and key market events.

Qualifications

Education & Experience

• •Bachelor’s degree or equivalent combination of education and experience.
• •Minimum 5 years of progressive experience in media, advertising, or marketing sales, preferably at a national level.
• •Demonstrated success selling integrated print and digital solutions to national brands and/or agencies .
• •Proven track record of developing senior-level relationships resulting in $1M+ annual revenue .
• •Strong knowledge of direct marketing, direct response, digital advertising, and agency buying models.
• •Existing industry contacts within direct marketing, media, or agency environments preferred

Skills & Competencies

• •Exceptional verbal, written, and executive-level presentation skills.
• •Strong consultative selling, negotiation, and closing abilities.
• •Advanced proficiency with CRM platforms, Microsoft Office, and digital communication tools.
• •Highly organized with the ability to manage multiple priorities and operate with urgency.
• •Self-motivated and comfortable working remotely in a results-driven environment

Additional Requirements

• •Ability to travel up to 30% as needed.
• •Must be able to work effectively from a home office while maintaining strong collaboration with internal teams.

Compensation Structure

• •Base salary + performance-based bonus
• •Bonus tied to total brand revenue growth, including both centralized and decentralized contributions

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